Life, 1912-09-26 · page 45 of 48
Life — September 26, 1912 — page 45: what you’re looking at
What you’re looking at
This page contains book reviews, classified advertising, and commercial advertisements typical of early 20th-century Life magazine—not political cartoons or satire. The **"Books Received"** section lists recently published novels, mostly from established publishers of the era. The **employment advertisement** from M. Fanning seeks a woman to travel selling corsets—notable for explicitly listing requirements like "good appearance" and being "a good fellow," reflecting period attitudes toward women workers as needing particular social graces alongside sales ability. The dominant feature is a **Texaco Motor Oil advertisement** emphasizing the product's "inner-seal" can design, which supposedly protects oil quality and purity during sale and use. The ad uses technical claims (carbon-free, zero-test results) to build consumer confidence. A brief **"Terms of Venery"** column discusses hunting terminology. These were common educational features in Life magazine, teaching readers specialized vocabulary from various pursuits. The page reflects early 1900s commercial culture and consumer marketing rather than political commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Books Received Miss Wealthy (Deputy Sherif), by blizabeth Neff. (Frederick A. Stokes Co. $1.00.) The Bride’s Hero, by M. P. Revere (Frederick A. Stokes Co. $1.25.) The Olympian, by James Oppenheim (Harper & Bros., London. $+.35.) The Cost of It, by Elenor Mordaunt (Sturgis & Walton Co. $1.35.) Herself, by Ethel Sidgwick. (Small, Maynard & Co., Boston. $1.35.) Promise, by Ethel Sidgwick. (Small, Maynard & Co., Boston. $1.35.) Le Gentleman, by Ethel Sidgwick (Small, Maynard & Co., Boston. The Wind Before the Daw H. Munger. (Doubleday, Page & Co $1.35.) The Long Portage, by Harold Bindloss. (Frederick A. Stokes Co. $1.25.) Between Two Thieves, by Richard Dehan, (Frederick A. Stokes Co $1 40.) A Whistling Woman, by Robert Hali- fax. (Frederick A. Stokes Co. $ The Golightlys: Father and Son, by Laurence North. (Geo. H. Doran Co. $1.25.) The Sentimental Song Book, by Julia A. Moore. (The Platt & Peck Co.) Life’s Response to Consciousness, by Miriam I. Wylie. (Desmond Fitzgerald, $1.00.) Tripoli the Mysterious, by Mabel Loomis Todd. (Small, Maynard Co. $2.00.) A Study of Oscar Wilde, by Walter Winston Kenilworth. (R. F. Fenno & Co. 50 cents.) Priscilla’s Spies, by G. (Geo. H. Doran Co. $1.20.) The Flaw in the Crystal, by May Sin- clair. (E. P. Dutton & Co. $1.20.) The Junior Partner, by Edward Mott Woolley. (E. P. Dutton & Co. $1.25.) Bella, by Edward C. Booth. (D. Ap- pleton & Co. $1.30.) Party Organization and Machinery ly Jesse Macy. (The Century Co. $1.25.) A. Birmingham We want a woman to travel and sell a line of fine corsets. The salary is good, she can increase it with her commissions and we pay all ex- penses of transportation and entertaining. Here are the requirements, Good appearance in face and form, familiarity with merchandising methods, peably in our line, must be cordial and tiendly, willing to work for herself and for us, experienced in life, have herself well in hand, in short “a good fellow” and a good saleswoman. Can you meet these requirements ? M. FANNING, 1203 Marquette Bldg., Chicago, Ill. The Can with the Inner-seal OR your protection, and for ours, Texaco Motor Oil is sold in a can with an inner-seal. Just under the screw caps of the vent and the spout are stretched paper-thin pieces of white metal. Your knife will cut them as if they were cheese. But they mean much to you, the car owner, and to us, the refiners. To you they mean that when you buy Texaco Motor Oil in cans you get exactly what you ask for and pay for—an oil that has proven its quality, that is free from carbon impurities, that shows a zero test, that lubricates perfectly and increases the efficiency of your motor. To us they mean that the oil on which we have staked our reputa- tion as refiners reaches your hands in the same condition in which it leaves ours. Under such conditions Texaco Motor oil speaks for itself with sufficient eloquence. For sale in one and five gallon cans at most good garages and supply houses. Colors of the can—green with red star. Every can fur- nished with long, detachable spout that makes pouring easy. We have published a booklet, “About Motor Lubrication,” that every car owner should ‘read. Dept. F., 2 West St ity. “or your copy address, THE TEXAS COMPANY HOUSTON NEW YORK Branch Ofca: Boston $4. Louis New Orleans Pocbto Philadetpbia Norfolie Dale Tule Cbicaro Atiaoea EL Paso Terms of Venery The reports coming in of “brace” grouse killed remind us that there terms of venery which a good sportsman will still observe in his speech. Thus he finds a “pack” or a “covey” of grouse, and likewise a “covey” of partridges, but a “nid” of pheasants, a “ bevy" of quail, a “wisp” or a “walk” of snipe, and “fall” of woodcock. Having found them, he “springs” the grouse and the pheasants, but “ flushes” the woodcock, snipe and partridges. Fur- ther, he will tell you that grouse are 1881 Henged,” and pheasants“ chuck- that partridges “jug.” quails woodcocks are “fallers,” and snipe are “at walk.” So the bishop was strictly correct who spoke of “ some who ¢ themselves, like partridges, into London Daily Chronicle small coveys. Caro on observing that statues were being set up in honor of many, remarked, “1 would rather people would ask why is there not a statue to Cato than why there is.” comicbooks.com