Life, 1912-09-19 · page 36 of 44
Life — September 19, 1912 — page 36: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not political satire. It contains three product advertisements from the early 20th century: 1. **McCallum Silk Hosiery** (top left): Features a whimsical illustration of a woman in a chair being dressed by a monkey—a playful, absurdist image meant to catch attention and suggest elegance and quality. 2. **Blauvelt Full-Fashioned Sweaters** (bottom left): Emphasizes hand-crafted construction, quality materials, and durability across multiple seasons—targeting affluent consumers who valued craftsmanship. 3. **Ainslee's Magazine** (right): Promotes the October issue, highlighting a novel by Marie Van Vorst and short stories by established writers. The tagline "You won't know what you've missed / Unless you haven't missed it" is clever wordplay designed to create FOMO (fear of missing out). The page reflects early 1900s consumer culture, emphasizing quality, luxury, and leisure reading for the middle and upper classes.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Silk Hosieny For those who appreciate qual- ity. $1, $1.50, $2—at the best. dealers everywhere. Fut FASHIONED SWEATERS HERE'S a big difference between the Blauvelt Full-Fash- ioned Sweater, and the Sweater so commonly seen. Kaitted to shape by hand methods—of fne long-fibre worsted—the Blauvelt Sweater fits perfectly at every point. Fash- ioned true to size—practically invisible seams—hand-made buttonholes—re-in- forced pockets—fully five seasons of style, warmth and service in every garment. The new Raglan Shoulder (illustrated), gives a fine shapely effect, The Blauvelt French Stitch is acknowledged to be the handsomest and most elastic stitch known in knitted wear. For motoring. golf, fishing. shooting. camping. and all other red-blood sports, wear the smart, full-fashioned Blauvelt .. For men ‘and women, in all stitchesand colors. At let's. oF write to us, and we will see you are suzplied. Write for Handsome Style Book THE BLAUVELT KNITTING CO. 8 Campbell Street, Newark. N. J You won’t know what you’ve missed Unless you haven’t missed it. AINSLEE'S for October is one of the three most entertaining issues of the year. It contains, complete, a delightful novel by MARIE VAN VORST and a dozen or more fascinating short stories by such writers as May Futrelle Wells Hastings Mrs. Wilson Woodrow Thomas Addison F. Berkeley Smith Walter Prichard Eaton Buy it VOW and read it at your leisure. It’s a magazine that will make leisure for those who have none. AINSLEE’S For sale wherever magazines are read. Read wherever magazines are sold. Fifteen cents the copy comicbooks.com