Life, 1912-09-12 · page 8 of 52
Life — September 12, 1912 — page 8: what you’re looking at
What you’re looking at
This is a **Packard automobile advertisement**, not a political cartoon. The page appears in *Life* magazine and promotes the new Packard "38" luxury car model. The ad addresses potential customers who missed out on the previous "48" model, which sold out quickly. It emphasizes that 7,000 workers are now dedicated to building the smaller six-cylinder Packard "38," positioning it as an accessible alternative to the larger model while maintaining Packard's quality reputation. The text highlights modern features: left-hand drive, electric starter, and steering-column controls—innovations that would appeal to 1920s-era buyers. Various body styles are listed with prices ranging from $4,050 to $5,400. This is straightforward marketing for a premium American automobile brand.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
COCA EALEN EAL LN UAT ACOA OAC Seven Thousand Men Building Smaller Six Cylinder Packard Our shops have been turned over to the new model— an unparalleled concentration of energy and resources to complete the production of Packard “38” Perhaps you were among the hundreds who wanted a Packard “48” and spoke too late. The output of that model for summer and fall was practically sold out six weeks after the spring announcement. Now you have an opportunity to reserve an early delivery date for the new “38,” consort of the Dominant Packard Six. In road efficiency, ease of riding and luxurious appointment, the smaller six typifies Packard quality. Left drive and control; electric self starter. Starting, lighting, ignition and carburetor controls on steering column. Sixty horsepower shown by brake test The Packard “38” Line Touring Car, five passengers $4150 Landaulet Phaeton, five passengers : Imperial Limousine Phaeton, four passengers Brougham Runabout Limousine Imperial Coupe CATALOG IN RESPONSE TO POSTCARD REQUEST Packard Motor Car Company, Detroit ¢ CLT TT) 5 comicbookst¢om