Life, 1912-09-12 · page 7 of 52
Life — September 12, 1912 — page 7: what you’re looking at
What you’re looking at
This page is **primarily advertising** for Victor-Victrola phonographs, with a small cartoon insert. The main cartoon (left side) depicts an ostrich with three legs, captioned "Oh, what a funny lookin' animal! It's only got three legs." This is a simple visual gag—the ostrich appears to have only three visible legs, playing on the absurdity of the observation itself. Below it, a small advertisement offers a "colored cartoon" available for fifty cents through Life Publishing Company. The bulk of the page promotes Victor-Victrola record players and talking machines, emphasizing their superior "tone quality" and various cabinet styles. This reflects early 20th-century consumer advertising in Life magazine, which relied heavily on paid advertisements alongside editorial content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Ne la wer eoee=e oa Seeslsun. * 7 Nye 1, WHAT A FUNNY LOOKEN’ ANIMAL! It'S ONLY GOT THKEE LEGs.” This Week’s Colored Cartoon ‘This week's double-page cartoon, mounted on board, ready to frame, will be sent carriage pre- paid to any address on receipt of fifty cents. The print will carry no type other than the title and will be free from the crease caused by folding. Remit to LIFE Pub- LISHING COMPANY, 17. West Thirty-first St., New York City. is pre-eminent. You might be able to build cabinet that outwardly would re- semble a Victor-Victrola. You might even copy the inside construc- tion and details, if they were Not pro- tected by patents. But there is no copying tlie superior Victor-Victrola tone-quality. That represents years of patient exper- iment—with various woods, with differ- ent proportions, with numerous vibratory surfaces—and it is simply astonishing how slight a variation in size, in shape, in position, seriously affects the tone quality. No, the Victor-Victrola tone can’t be equaled! Even though the eye could take in every detail of construction, there is still that same indescribable “something” which makes the Stradiva- rius supreme among violins, which gives to the Victor-Victrola the wonderfully sweet, clear and mellow tone that has established this instrument as_ pre- eminent in tone quality. Hear the Victor-Victrola today at the nearest ictor dealer’s—you'll spend a ghtful half-hour and come away with a greater love for music and a more thorough ap- preciation of this superb instru- ment. Victor Talking Machine Co. Camden, N. J., U.S. A. Berliaer jamophone Co.. Moot an Dastributors, Always use Victor Machines with Victor Records and Victor Needles—she combination, There is no other way to get the un- _ Victor tone. New Victor Records are on sale at all dealers on the 28th of each month Optimists was knocked down in the street by a slide was assailed by a sympathiz sno} For non-committal brevity of speech, commend us to the Yankee lord of the soil, One such, who was obliged to make a physician daily visits, had an un- varying answer to the question, “ How do you feel to-day?” “ Well,” he would reply, showing as little interest in the subject as possible, “IT ain't no wy to discover his real feelings. A man who That’s where the Victor-Victrola Visgr-Vietrole vi. $25 “Did it hurt you?” inquired one of his rescuers, as he brushed the snow from the clothes of the well-powdered victim. " was the cautious answer, 't_ done me no good.” What Velocity is what a fellow lets go of a wasp with—Pathfinder. urther than that he wished to say noth- Tractter ing, and it took the cunning of a serpent Jouxsie: Victor-Victrolg IX, $50 Mahogany gr oak Victor-Victrola x3 XVI, $200 Mahogany or @J quartered oak Other styles $15 to $150 condolence and question. it rgonaut. velocity, Johnnie? comicbooks.com