Life, 1912-09-05 · page 37 of 44
Life — September 5, 1912 — page 37: what you’re looking at
What you’re looking at
This page mixes a serialized story with advertising. The left side presents "CQ—CQ," a morality tale by Arthur Train about a character named "Mickey" facing ethical dilemmas: whether to keep a romantic promise when a rival exists, and whether to hide a wireless message from his captain to save another man. The narrative uses these scenarios to explore questions of honor and duty, inviting readers to "read CQ and see" the outcomes. The right side is a Martin & Martin Bootmakers advertisement emphasizing that true "shoe service" means expert fitting beyond mere foot-covering—positioning quality shoes as a luxury good at seven dollars or higher, with locations in New York, Chicago, and Paris. The small illustration labeled "An Error" depicts a comedic domestic scene, likely supporting the serialized story's themes about relationship mistakes.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
iS Sess Seeeeee F F you consider a pair of BY ARTHUR TRAIN | shoes in the light of a foot If a laddie loved a lassie, ~ covering ov/y, you have never Thought she loved him too, i\ Heard the other man had won her, Thought the rumor true, Should that laddie keep his promise, Set his rival free ?— “ Mickey ” struggled, then decided— Read “CQ” and see! had ¢rve shoe service. 5} Martin & Martin shoe service is one of intelligent foot fitting; making shoe buying and wearing a pleasure and not one of necessity. In the Bootshops of ARTI ARTI BOOTMAKERS FOR MEN & WOMEN representatives of the Thomas Cort Hand-Sewed Shoes—are shown foot- wear of fashion for travel, dress, business, sports and every service. They have the made-to-measure touch at a ready-to-put-on conve- nience—and price. With Style and Quality blended into a harmonious entirety. SSS =. If a laddie got a message Coming through the air, If he didn’t want to take it, Would that laddie dare Hide that message from the captain, ZX ee: SS PSY = EX = Save another man?— “ Mickey ” took the chance and did it— Read what risks he ran. A Romance of the Wireless House Clever illustrations. Price $1.20 net, postage 12 cents ZS Se SS SS Ze tS = = SE Say Se: THE CENTURY CO. Union Square NEW YORK Ss zz wes You can, to be sure, buy shoes at a lower price—but equally sure, you cannot get the Martin & Mar- tin Style and Wearing Qualities in any but Martin & Martin Shoes. Seven Dollars and higher the pair. Custom department in connection. Send for New Style Brochure showing this season's preferred models for Dress, Street and Sporting wear, and describing our Ser- vice-by- Post. SSS eS MARTIN & MARTIN Bootmakers for Men and Women “AN ErKon" comicbooks.com