Life, 1912-09-05 · page 27 of 44
Life — September 5, 1912 — page 27: what you’re looking at
What you’re looking at
This page is primarily a **product advertisement** for White Town Cars, manufactured by The White Company in Cleveland. It is not satirical content but rather a straightforward early automotive advertisement. The image shows two elegant electric automobiles from the early 1900s parked on a city street, with well-dressed passengers and drivers. The ad emphasizes luxury features targeting affluent women drivers: electric starting and lighting systems, left-side drive (then novel), simple controls, and safety. The "Berlin Limousine" model features a folding partition allowing owners to operate the vehicle while remaining in the passenger cabin with family and guests—a status symbol for the wealthy. The advertisement presents cars as refined, beautifully finished luxury items for "motor coach connoisseurs," reflecting early automotive marketing that emphasized elegance and exclusivity rather than practical transportation.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Ti tem, logelher with the ag left-side drive --an exclusive WHITE combi at ever before. WI Toth won vi sc anit ofthe oe gasoline roadster. GI In the: BERLINE LIMOUSINE, a folding parton behind his car, lo remam cathe sane lnemmious ‘erioF 4 with his family and guests. GI WHITE TOWN CARS are heaulifully finished and appointed lo the last delail, and are the choice of motor coach connoisseurs everywhere. qd The White Company -- Cleveland. comicbooks.com