Life, 1912-08-29 · page 4 of 42
Life — August 29, 1912 — page 4: what you’re looking at
What you’re looking at
This page is primarily **advertising** for Life magazine's "Base Ball Number," promoting an upcoming baseball-themed issue. The central illustration depicts a chaotic figure juggling multiple items while balancing on a baseball marked "Season of 1907," representing the complexity and excitement of the baseball season. The accompanying verse playfully references Shakespeare ("All the world's a diamond") and establishes baseball as America's central cultural obsession, with references to "Umpires" and "Dead ones" (likely meaning retired players). The advertisement emphasizes this special baseball number contains "the highest batting averages and more base hits on everybody than any other aggregation of intellect ever making the circuit of the grand stands"—essentially claiming superior baseball coverage and analysis. The offer: a three-month subscription to Life for one dollar.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
All the World's a diamond And all the Men and Women on it merely bluffers. They have their Umpires and their Dead ones And each one in his time makes many runs. First comes the Twirler, then the For the continuation of this marvelous word picture, consult the Base Ball . Number of J Lf € Special Offer Enclosed To all Fans we beg to state that this next number contains no gine. a information about base ball. It has, however, the highest cnadian $1.13, batting averages and more base hits on everybody than Pla peg any other aggregation of intellect ever making the three months to circuit of the grand stands. No errors. Every curve known. On the square. Ten cents admission to all parts of the field. Game lasts for seven days. Season tickets, which include a three months’ subscrip- tion, only One Dollar. Notice later. LIFE, 17 West 31, New York ; ONE YEAR $5.00. (CAMADIAA $5.52, FOREIGN $6.04.)