Life, 1912-08-29 · page 3 of 42
Life — August 29, 1912 — page 3: what you’re looking at
What you’re looking at
This page is primarily **advertising, not satire or cartoon content**. It's a full-page advertisement for Gray & Davis, Inc., a Boston-based manufacturer of automobile electrical equipment (lamps, dynamos, and electric starters). The ad features a simple line drawing of an early 1910s automobile with its door open, illustrating the products being sold. The text emphasizes quality and safety features, listing numerous automobile manufacturers who adopted Gray & Davis products, including Peerless Motor Company. There is **no political satire, caricature, or joke** on this page. It represents straightforward early-20th-century industrial advertising aimed at car buyers and manufacturers, demonstrating how automobiles were being marketed as premium products requiring quality electrical components.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
‘Quality Equipment for Automobiles An automobile equipped with one or all of the Gray & Davis products offers maximum safety, efficiency and convenience. Such a car may be purchased with the knowledge that the manufacturer has spared no expense in his efforts to produce the highest type of automobile. Read the facts about the new Gray & Davis Electric Starter—one of the big steps forward in automobile construction. Cars carrying Gray & Davis Lamps, Dynamo or Electric Starter are good cars to buy! ELECTRIC LAMPS Your safety at night depends upon proper road IIlumina- tlon. Lamps that rattle, fall apart or give half light, are not the kind you are entitled to when you buy a car. Some lamps are little more than a shell of brass and giast Compare this grade with the substantial and highly emeient Gray & Davis Lamps. Gray & Davis Lamps are the result of 16 years of lamp-bullding experience and are constructed In a great factory equipped with the most modern machinery. ‘They arc lamps of Quality. ‘They produce the most Deilllant ight, are strong and sturdy, and enbance the value and appearance of any automobile. If you seek handsome lamps, capable of giving penetrating tlumina- ton—speeity Gray & Davis Electric Lamps. LIGHTING DYNAMO ‘The most efficlent electric system obtainable. The Peer- the third con- secutive year, Ti We believe It to ‘be the best system on the market.” all of which substantiates the claim that It 3 distinctly better than any other system The Gray & Davis Dynamo lights the lamps irrespective of the condition of the battery. IL 1s the only system that will do this and the only auto-dynamo possessing the neces sary Constant Speed feature which {nsures constant voltage. ‘This Dynamo 1s operated by the engine. lights lamps, Dattertes, provides current for power-born, specd= Nght and starting motor. It saves cost’ for re- charging batteries and gas tank. All you do is turn a hon the dash. A marvel of luxury and convenience. tn the largest auto-dynamo factory In the world under the supervision of one of America’s leading elec- trieal engineers. ELECTRIC STARTER, (6 Volts) ‘The Gray & Davis Electric Starter ts, without question, superior to any other starter. It ts a marve! of stmplteity ‘There are no complicated controis—only a simpic switch. ‘The Dig feature ts-the fact that It requires the usual 6-volt battery which ts charged automatically by the Dynamo. It starts a car under any condition and in zero wea: a Vig feature to remember. It1s.a specially designed motor which rot —positive In Its operation—pressure 01 engine. It will spla a six-cylinder ies the fly-wheel pedal starts the for 1) bi the current ig replaced in the batter; It offers a factor of safety. If car Is stalled or in tramc, you press pedal and car Is propel start ‘ou don’t have to change gears Ues, It is not sold direct to the owner—dem: car you purchase, a car tracks 4 by the eh throt- It on the 1913 PEERLESS CARS ARE EQUIPPED with Gray & Davis Electric Lamps, Lighting Dynamo, and zero weather when conditions were at their worst. This Is exceptional te Electric Starter. ‘The Peerless Motor Ca: Imony regarding the effici Co. adopted this Electric Starter after the most exhaustive tests made Ln y of the Gray & Davis Electric Starter A List of Representative Manufacturers of the Enormous Automobile Industry Who Have Adopted Gray & Davis Products Let Us Send Complete American Locomotive Co. Cadillac Motor Car C Chalmers Motor Co. Chevrolet Motor Car Co. Columbia Motor Car Co. Dynamo and Lamps Dayton Motor Car Co. Dynamo Elkhart Carriage & Harness Co, Lamps, Dynamo, Fiectrle Everitt Motor Car Co. Dynamo, Electric Starter Fiat Company Lamps and Dynamo Dynamo and Lamps Lamps Dynamo Dynamo Lotler Motor Car Co. Dynamo. Nance Dynamo and Lamps National Motor Vehicle Co. Lamps Peertess Motor Car Co. Pope Mig. Co. Velie Motor Car Co, The White Co. Wintoa Motor Car Co. Starter Lamps Lamps and Dynamo Lamps, Dynamo, Electric Starter | Lamps, Dynamo, Electric Starter Dynamo and Electric Starter Information Wouldn’t you Iike to own a car with Gray & Davis Fquipment? Surely nothing else compares with the splendid efficiency of these products. They add 50% to comfort. safety and convenience. Let us send you complete Information, A post card will bring literature. GRAY & DAVIS, Inc., 55 Lansdowne Street, BOSTON, MASS. Manufacturers of Automobile Lamps, Dynamos, Electric Starters. comicbooks.com