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Life, 1912-08-29 · page 39 of 42

Life — August 29, 1912 — page 39: what you’re looking at

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Life — August 29, 1912 — page 39: Life, 1912-08-29

What you’re looking at

This page combines humor columns with early aviation advertising. **The humor pieces** ("Caught at Last" and "What Gaulardism Is") are absurdist jokes in the tradition of *Life* magazine's satirical humor—the first depicts a missionary misunderstanding when Australian Aboriginal converts collect snakes to test whether he can identify the serpent from Eden; the second defines "Gaulardism" as foolish non sequiturs, using examples of illogical reasoning. **The dominant content** is a Curtiss Hydro-Aeroplanes advertisement claiming flying is now safe and accessible to ordinary people—you need no mechanical knowledge, it's as easy as operating a car, and training costs nothing with purchase. This reflects early-1910s enthusiasm about aviation as an emerging consumer technology, positioning it alongside automobiles and motorboats as recreational activities for the affluent. The page also advertises Thomas Cook's around-the-world tours and various other services. The tone throughout is lighthearted modernism celebrating new technologies and travel.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

by Caught at Last To br bout the victory of xood over evil has been assumed to be the al ges, it seems, may sometimes be militant in the same © In his re- cent book, “The White Waterfall,” Mr James Francis Dwyer relates the story of a missionary who preached to a tribe of blacks in northern Queensland, and of Adam and Eve and their expulsion from the Garden of Eden. The episode of the serpent much ex- cited the converts, and when the mis- sionary arrived at the blacks’ camp on the following day, the natives had col- lected half a hundred or more snakes, which they brought out for the good man’s inspection. “But why do you want me to exam- ine them?” asked the parson, puzzled. The chief of the tribe winked know- ingly. “You tell ‘em if old snake here that mak ‘em plenty trouble, Mr. said, grinning. “We think em you find dat old feller with this lot —Youth’s Companion. espe im of saints and sages; but told them in simple langu What Gaulardism Is The Gaulardism, borrowing its name from a certain Sicur de Gaulard, who was remarkable for the negation of everything savouring of intelligence, strikes one as of an analogous com- plexion to this jocular gaucherie; and Loth are intimately allied to the Gotham- ite drollerics and incptitudes, of which the most ancient types have very prob: ably and very naturally disappeared by escaping registration, The gaulardisms and their analogues pursue a uniform vein: “The Sicur Gaulard, being told by somebody that the Dean of Alencon was dead, said, for, if it were so, | should have heard from him, as he keeps no secrets from me.’ “A person, seeing a great heap of stones, said to a friend how much he would like to have them at home, ‘How so?’ demanded the other. ‘Why,’ said he, ‘then I would build a good hand- Don't believe it You can now fly with safe ety! , sixly miles per hour. You, too, can become a successful aviator. Write for full information. Training grounds in New York and California. Curtiss Aeroplane Co., Dept. B., Hammondsport, N. Y. _ Curtiss Hydro-Aeroplanes as a sporting proposition, are infinitely more desirable than automobiles and motor boats. Nothing that you can. imagine is more thrilling or more exciting than speeding over the water faster than the fastest motor-boats, or making air flights with safety belfer than You do not need a knowledge of practical mechanics—the Curtiss Hydro-Acroplane has made this possible. 4 The Curtiss Hydro-Acroplane seats two and is as easy to operate as a motor car. The new model, designed by Mr. Curtiss, is a thoroughly practical and efficient water and air craft. Leam with little practice and no cost,-as tuition applies on purchase price. AROUND THE WORLD bound, including South Africa, - Australia, ctc., from New York Oct. 30. Send for illustrated Program 8 THOS. COOK & SON, 245 Broadway, Next_ departures for the grand Tour de Luxe Around the World, gist Annual Ser Westbound from San Francise Sept. 27; eastbound from New York 26, Jan. 4; south- ew Zealand, 264 Sth Ave., New York. | ellere’ Cheques Good Everywhere ia | A T ENTS “ite Ntertinen) Send skerch for free search of Patent Office Records. texte and prizes offered for inventions VICTO! Obiata a Patest sad What to invent wishlist of Inventions wanted | free. Patents advertised free. R J. EVANS & CO., Washington, D.C. | some brick wall round my house with them.’ The mantle of Gaulard must scended on the President, Gouss: © de- who, if the ancedotes about him are to be credited, must have adorned official position. The rest are as by sample exhibited: “Monsicur Goussatit, President of the Chamber of Accounts, was celebrated for pidity. One day, standing behind a player at piquet, who did not know him, the player, throwing a foolish card, ex: claimed, ‘Iam a mere Goussaut!’ The President, enraged at finding his name used as a proverb, said, ‘ You are a fool.’ ‘Truc,’ said the other, without ever look- g back, ‘that is just what I meant to "—Hazlitt’s Jocular Literature. s lofty Iow are you spending your vaca- nan ideal way he time.” “That is rare. What is your method?” “T spend two days in the country then I'm glad to get back to the city. I spend two days in the city, then I'm glad to get back to the country. It’s a great scheme."”—Mashington Star. 1697 I'm pleased nearly “A MUSICAL STRAIN rod comicbooks.com