Life, 1912-08-29 · page 38 of 42
Life — August 29, 1912 — page 38: what you’re looking at
What you’re looking at
This page contains **two distinct elements**: a satirical article with accompanying cartoons, and a beer advertisement. ## Left Side: Napoleon Satire & Advice Cartoons The page opens with cynical "Maxims of Napoleon" mocking authoritarian governance—quotes emphasizing that rulers exploit citizens through vice rather than virtue, that equality is theoretical only, and that successful conquest requires degradation of the populace. This appears to critique autocratic power and dishonest governance. Below are three cartoon vignettes illustrating "Advice and How to Use It"—each showing someone ignoring conventional wisdom (a doctor's dietary warning, advice against a risky business, warnings about poor farmland) and succeeding anyway. The satire targets sanctimonious advice-givers and validates unconventional risk-taking. The small cartoon at bottom ("I reckon I am at the right section") appears unrelated to the main narrative. ## Right Side: Schlitz Beer Advertisement A straightforward commercial promoting Schlitz beer's use of brown bottles to protect against light spoilage—a genuine brewing advantage of that era. The tagline claims it's "The Beer That Made Milwaukee Famous."
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
RES Maxims of Napolecn “Collective crimes involve nobody.” “A Parliament is good for obtaining from the people what the King cannot ask from them.” he superior man is in nobody's “The heart of a statesman should be way.” in his head.” WE WILL GIVE “The code of health of nations is not “There are vices and virtues of cir- $100 IN CASH that of the private individual.” ‘cimnrance”” the: ‘ion. “Men are like figuri their val Tothe Automobile Owner or Driver who and one $1.50 GI acquire To be a successful conqueror you ¢ from their po: ust be ferocious.” REPAIR SET to each of the next 25 “Men are governed more easily “You must degrade those whom you contest_you do not have to use through their~ices; than: through: theie no longer can reward.” GILMERTIRE REPAIR PLIERS but GILMER PLIERS prolong Tire life. and itis,therefore.ad visable touse them. PLIERS $1.00; COMPLETE SET, lactodi Liquid Cementond Rubber, $1.50; ge pt virtue “One never mounts so high as when Equality exists only in theory. he no longer knows where he is going.” Set au : ais even Pure Beer Walker Gilmer, Jr.,52N.7thSt ,Phila Advice and How to Use It “Don't cat that stuff,” the doctor “Or you will soon be with the de: | oS But when the doctor had his say iM LEE The patient ate it anyway— / Sao And he’s living yet E “Don't buy that run-down business, friend, Or your career will shortly end.” Thus spoke the man who'd hav The geezer went his headstrong And now he’s rich. Every brewer knows this and covers even the handholes of the case to keep out light. We do more. We put Schlitz in Brown Bottles. his say; ay— “You can’t raise hay on such poor land; You'll starve before you get a stand,” Observed the neighbor on the right: The farmer planted day and nigit— He's a hay king now. Schlitz will not spoil when the case 1s Open—even though it be for months, “There's not one chance in ninety-nine For y Said th ku But the tenderfoot said he'd have a try— 1 to strike a copper mine,” nt old man to the fresh young It is only natural that Schlitz in Brown Bottles should be the home beer. The Brown Bottle protects Schlitz purity from the brewery to your glass. Now he owns the State “They can't put you in jail for that,” Exelaimed the lawyer, sleck and fat; The man in prison groaned a groan, And the la’ man left hi But he stayed in j) Oregon Journal. vlone— Al Order a case from your dealer today. See that crown or cork is branded “‘Schlitz"’. Ahly The Beer That Made Milwaukee Famous. 1696 bou: mar comicbooks.com