Life, 1912-08-22 · page 43 of 44
Life — August 22, 1912 — page 43: what you’re looking at
What you’re looking at
This is an advertisement for a series of six photogravure prints by artist Balfour Ker, not satirical content. The piece celebrates the sentimental narrative arc of establishing a typical American home—from young lovers envisioning their future residence (guided by "D. Cupid, Master Builder") through to a son recovering from illness and becoming "ruler of the roost." The prints sentimentalize domestic life and family milestones, capturing "humor and sentiment of the modern home." This reflects early 20th-century American cultural values emphasizing home ownership, marriage, and family as central life achievements. The advertisement emphasizes quality production (India paper, photogravure, French plate stock) and offers both luxury and cheaper editions, appealing to different economic classes—itself noteworthy for the period's class consciousness.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Come, Life Pub American | Home A series of LIFE PRINTS by Balfour Ker, full of human interest. These six pictures tell a iadia “Shi. $2.00 story that at some point touches the personal experi- ence or the hopes of every reader of L. the story of the founding of the typical American home. From the day and hour when the young lovers see the “New Home” of their hearts’ desire rising vision-like under the personal direction of D. Cupid, Master Builder, to that on which the son and heir of the house, recovered from his THE VINNT HPA K wolla Wein, 2x 1S du first trifling illness, is seen as the undisputed “ruler of the roost,” Mr. Ker has caught the humor and sentiment of the modern home in masterly fashion. Printed in photogravure on India paper of the best quality and mounted on plate- marked French plate stock— a true edition de luxe. Also a cheaper edition, size 15 X 20, same quality of plate Tite RUINS work. Price, $1.00 each. = XIN In, $2.00 Sent prepaid to any ad- Hudia Writ, 228 18 dress upon receipt of your : remittance. i LIFE PUBLISHING COMPANY, 17 West 31 St., New York e THE WILLIAMS PRINTING COMPANY, NEW YORK | L xun | comicbooks.com