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Life, 1912-08-15 · page 31 of 40

Life — August 15, 1912 — page 31: what you’re looking at

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Life — August 15, 1912 — page 31: Life, 1912-08-15

What you’re looking at

This page combines **satirical poetry reviewing a nature book with automobile advertising**. The "Rhymed Reviews" section humorously critiques J.H. Fabre's *Social Life in the Insect World*. The reviewer mocks the book's sensational insect dramas—presenting bugs as moral cautionaries. The joke centers on treating insects with mock-serious anthropomorphism: the Praying Mantis is a "hypocrite" who devours her lovers; grasshoppers commit murder. The satire suggests readers seeking scandal prefer insect melodrama to human literature. The page also features **Hupmobile automobile advertisements** prominently displaying two car models ($500 and $750) with technical specifications. The ad's rhetoric—"the man, the machine and the material"—emphasizes that Hupmobiles maintain quality despite affordability by using identical manufacturing standards to luxury cars. A secondary ad promotes the **National Sportsman Brotherhood**, a hunting/fishing club magazine subscription ($1 annually) offering member pins and badges. The juxtaposition of nature satire with consumer goods reflects *Life*'s era: mixing cultural commentary with commercial appeals.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

a Rhymed Reviews Social Life in the Insect World (ty J. H. Fabre. The Century Co.) Why read of injured maids and wives Or heroes bearing dreadful evils! Peruse our meadow Boswell’s lives Of Locusts, Beetles, Moths and Wee- vils And learn how Crickets’ right hind legs Awake the night with chiming magic, How Scarabs lay some hundred exes And how their ends are Awful Tragic. For, while the Bees are decent folk, The Ants, you know, are frightful Vandals ; And Summer leaves and grasses cloak A host of entertaining scandals, What marble hall or hut of thatch In Asia, Greece, or old Atlantis Ere housed a Jezebel to match That hypocrite, the Praying Mantis, Who, not content to dine of sup On every bug her eye discovers, Completes her crimes by cating up Her six or seven luckless lovers! Such stories! Mrs. Glyn would need A thousand asterisks to spin them, And Brother London’s heart would bleed For all the horrid murders in them. ‘The Locust lifts his happy song Because the joy of life so fills him; A Great Green Grasshop sails along, Attacks the helpless bard, and_ kills him. Are You a Member of our great big Hunting, Fishing, Camping, Nature-Loving Nauoo- al Sportsman Brotherhood ¢ If not, now's the time to Join, You don't have to, “ride the goat” or "go to lodge.” The lodge comes to you once every month tn the shape of a 160 page richly illus trated magazine, crammed from cover to cover with a wealth of Interesting stories and Information about guns, Mshing tackle, camp Outfits, the bext places to go tonet fish and game,and a thousand and one valuable to" hints for sportsmen. The NATIONAL SPORTSMAN Magazine ts the lodge where thousands of brother ‘sportsmen from allover the coun- try gather together once » month and tell of thelr experiences with rod, dog, rife and gun. ‘The anual dues of the National Sportsman Brotherhood are $1.00 Go tnitiation fee charged), and on receipt of this amount we will enter your name on our mailing Mist so that you will recelve the magazine regularly every month. We will aiso send you by return walla National Sportaman Brotherhood emblem in the form of a Lapel Button, a Scart Pio or 9 Wateh Fob, which- ever you choose. Don't delay. Join our Brother- hood Today. HATIONAL SPORTSMAN BROTHERHOOD 98 Federal t., Boston, Mass. F. 0, B. Detroit, lamps and oll lamps, Teverse Raseh magneto, Long-Stroke ‘‘32"’ Roadster, $300 eluting equipment of windshield, hor. sliding peeis forward an center control ur cylinder moto ‘inch bore and 106-Inch wheelbase: 32 ular Hapmobile Blue. Touring Car, Standard 20H. P. Runabout, $750 F. 0. B. Detroit. with same power plant that K the world-touring car around the world gas c P.. sliding gears, Bosch ‘Three ator, all and 7 110-lneh wheelbase, $850. The man, the machine and the material— this new plant gets ‘The same machinery that is used in the fine new Hupmobile plant is also used in those plants producing cars of the highest prices. The skilled mechanics engaged in the con- struction of the Hupmobile are paid the same high rate. prevailing in plants pro- ducing the costliest cars. The splendid shop organization has been de- veloped to the same high state of efficiency and held practically intact from the in ception of the company—under the engi- neering leadership of E. A. Nelson, the man who has been responsible for the suc- cess of every previous model. And when across the garden path The Caterpillars make digression, The Golden Scarab, strong in wrath, Assails and cats the whole procession. Yet here be tales of other cloth— Of gentler insect ways and doing: Of how the splendid Peacock Moth Pursues by night his mystic wooings, ‘And things that make us own, perhaps, That Gnats may err with Good Inten- tions, And wonder how these little chaps Anticipate our best inventions. tent the best out of each The materials which enter into every essen- tial Hupmobile operation are precisely as fine—precisely the same, in t—as those used in cars of the largest and most ex- pensive build, Differences in size and differences in excess luxury, of course—differences in engincer- ing ideals, in scrupulous workmanship, in trustworthy materials—emphatically no. We believe the Hupmobile to be, in its class, the best car in the world. HUPP MOTOR CAR COMPANY 1231 Milwaukee Ave., Detroit Canadian Factory, Windsor, Ontario Mupmobite crank to the The afte must prove themselves perfect but twice—before they are passed of th n infallible Uttle This is a Brown & Sharp dial indicator, It re Varlations so minute lovisible to the naked eve ae ‘one half of one thousandth of one inch. If the Indicator shows even the slightest deflection from the correct size, the shaft |x not acceptable. After this the Crankshaft ig tested on‘ V' blocks. Did Ht in exactly. th as tn actual Here t ust run abs plied to cars of three, bile price. So, when the merry Crickets trill Or Day-flics hold their Danse Macaber Or some Mosquito works his drill I'll always think of Monsieur Fabre Arthur Guiterman, There are two modes of establish- ing our reputation—to be praised by honest men and to be abused by rogues. It is best, however, to secure the former, because it will be in- variably accompanied by the latter.— C. C. 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