Life — August 8, 1912 — page 25: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Reer- 1913 Cross Country Reer- $1700 With UNIT GASOLINE and ELECTRIC MOTOR f Motor Generator Swiich Conduit Fa Witte Storage Battery 2. Starting Button. When pressed the electric motor starts the gasoline engine. 3. Switch, With the gaso- line engine running, and the starting button released, this switch automatically changes the electric motor into an electric generator for charg- ing the storage battery. 5. Regulator. Automati- cally makes rate of charging storage battery same at any engine speed. The Cross Country unit gasoline and electric motor showing location of all parts ERE is a car destined for leadership in 1913. ‘The new unit gasoline and electric motor is bound to give it first place. ‘The 1912 Cross Country w: success, Big sales prove that. One five per cent—our increase for the year—is a record. Gasoline and Electric Motor ‘Think what this new motor means. It combines two widely used and thoroughly known power principles; one, in the perfected Cross Country gaso- line engine; the other, in the commonly used electric motor generator. Now you don't have to get out of your car to start or to light the lamps. Press a button—you start. Press another—you light the lamps. Read the explanation, Then see this new motor. The idea is 80 simple—the result 20 pleasing—you will wonder why it has not been done befor ‘This gasoline electric motor consists of a single unit, combining a38-horse power, four-cylinder gaso- line engine with an electric motor generator. There is no need for a separate starting device. From the instant you presa the starting button this electric motor generator is creating and storing electric energy for future use. The usual cast iron fly wheel of an ordinary engine is left o Noiseless and Simple The parts forming the electric motor generator ‘take the place of the fly wheel. It saves weight, bearings, chains, gears, compli- cated wiring, and operates as silently as any elec- tric motor. ‘The only wearing parts, other than those of all gasoline engines, are the motor generator brushes which are six times the necessary size—ample for many times the life of the car. Except to put water in the batteries it requires no attention, The Cross Country in appearance has no equ: Ten Inch Upholstery In comfort we thought we had reached the limit —but now we have added ten inch upholstery. Of power it has sufficient for every emergency. It's 80 flexible you can travel on high gear no faster than @ man usually walks, or fifty miles an jour, ‘To steer is but to touch the wheel, It guides so easily, you are conscious of no effort. Experienced motorista instantly appreciate this advantage. Ofitsreliability therecan be no question,vouched for by our ten thousand mile guarantee. 10,000 Mile Guarantee Jeffery service ina reality. It hae been gradu- ally perfected by twelve years of actual field work and is now backed by an organization of more th: four hundred dealers and branches, One of them is probably near to you. ‘We make ninety-six per cent of our parts and now have one-half million dollars invested in dupli- cate parts for the benefit of owners. ‘Ask your banker or consult Dun or Bradstreet 8 to the responsibility of this company. Four Big Features Here is what you get in the Cross Country: i Appearance that makes you proud of your pur- chase. Comfort rare and pleasing. A gasoline and electric motor in advance of the day. A guarantee backed by the Jeffery Company. Could you ask for more in a motor car? Specifications 38 horse power; ignition, self-generated. Trai mission, selective; three forward speeds and re- verse. Adjustable taper roller bearings. Front axle I beam; rear axle Rambler type. Springs, front semi-elliptic; rear, three-quarter elliptic. Wheel base 120 inches; tread 56 inches, option @ inches, ‘Wheels 35 x 4 demountable. Tires U.S. or Good- four-passengers all enclosed, $2500; ssenger limousine with two extra cab seats 37 x 4% inch tires, $2750. Beauty of Finish Finished in light Brewster Green with black beads and hair line gold stripe, with wheels to match. Trimmed in nickel, with bonnet, fenders and fillers in black enamel. Equipment:Two9X inch electricheadlamps,flush electric dash lamps and electric tail lamp, tonneau hinged robe rail, adjustable foot rest, complete toot equipment; top and envelope, $70; wind-shield, $30. Send For Booklet The Cross Country with the new unit gasoline and electric motor is now ready for demonstration, You will want the booklet describing this remark. able motor. A postal will bring it to you at once, We Guarantee Every Cross Country for 10,000 Miles Subject to the conditions of the signed guarantee which we give with each car The Thomas:B. Jeffery Company Main Office and Factory: Kenosha, Wisconsin Branches: Boston, Chicago, Cleveland, Milwaukee, New York, Philadelphia, San Francisco comicbooks.com