Life, 1912-08-01 · page 3 of 40
Life — August 1, 1912 — page 3: what you’re looking at
What you’re looking at
This page is primarily **advertising, not satire or editorial content**. It's a full-page advertisement for Columbia double-disc phonograph records from the Columbia Phonograph Company. The ad emphasizes that Columbia records are superior products: they feature music on both sides ("double-discs"), cost 65 cents standard (up to $7.50), fit both Columbia and Victor machines, and carry a guarantee of quality. The company lists famous artists like Caruso, Fremstad, and Nordica to establish prestige. A phonograph machine is illustrated at bottom right. The circular record image dominates the center. This appears to be a trade publication ad targeting dealers and consumers interested in early recorded music technology—a major consumer product of the era before radio became widespread.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Columbia records are double-discs. They fit your machine (Columbia or Victor). Each one has a record on both surfaces— front and back. The standard price is 65 cents—ranging up to $7.50. We have produced one Columbia double-disc record to serve as a sample—the ‘‘ demonstration” rec- ord. es st k- I a | of ct it. | pe ut se in 0- Nt. sc 1e | jt es All Columbia double- disc records carry this plain -English guar- anty on the contain- ing envelope : GUARANTY We guarantee to every purchsser of Columbia Double-Dise Records that Over 8000 dealers are ready to sell you this record for 10 cents. If you do not easily locate one of these 8000 dealers, write us and we will see that you are supplied. Columbia double-disc records are guaranteed superior to all others in tone, in surface and in wearing quality. the material used in their composition is of better quality, finer surface and more durable texture toan thatentering into the manu- factureof disc recordsofany other make regardiss of theircost. We further guar- antee that theirreproducing qualitics are superior to The new Columbia records are on sale the 25th of every month— and the descriptive list is always ready at the dealer's considerably earlier. Get your name on the mailing list ! those ofany other disc ree- ordson the market and that theirl ife is longer than that ofany other disc record, un- der any nome, at any price. Our 200-page catalog lists records | by Destinn, Fremstad, Nordica, Vy a ' Garden, Slezak, Zenatello, Niel- Wf Sa re | sen, Pasquali, White, Gay, Cava- Y ' | lieri, Bispham, and scores of other WY Ss on oe great artists. poe tet ~ ' a ER YY { sk 3 Columbia Phonograph Co., Gen’l, Box 270, Tribune Bullding, New York City Londoa: Eartsfeld,S. W. Toronto, McKinnon Building ters, 1000 hs recently taken on the Columbia tine, Write for Dealers! Ofc qtercasand Discounts”: and you wilisce why. Plenty of rich territory still open. Cc Tene Talking-machine industry. Pioneers and leaders in the Talking-machine art. Owners of the Arjeore tat patents. Largest manufacturcrs of Talking-machines in the world. 7 1503 comicbooks.com