Life — August 1, 1912 — page 2: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

i Published every Thursday. Annval Ssbscriston Five Dollars, c e My Tires Get Rim Cut Entered at the Post Ofice.at Yew York, N. Yo. a8 Secon. ass Copyright in nglan't as 2 British Powescione Mine Are Overloaded Mine Don’t Seem to Wear Men—Here Is the Remedy and 200,000 Have Proved It The Day of No-Rim-Cut Tires In these days it’s folly to buy tires which rim-cut. Rim-cutting occurs on 23 per cent of the old-type, hooked-base tires. That is shown by statistics, covering thousands of ruined clincher tires. Those tires may rim-cut when only partly deflated. When a tire is punctured and run flat, rim-cut- ting may instantly wreck it. And rim-cut tires can’t be repaired. Our patent tires—No-Rim- Cut tires—wipe out this loss en- tirely. In all our experience, not one has ever rim-cut. 10 Per Cent Oversize Saves 25 Per Cent This is also the day of the over- size tire. Men are learning that added size means a vast economy. So No-Rim-Cut tires are made 10 per cent over the rated size. That means 10 per cent more air —10 per cent added carrying ca- pacity. It takes care of the extras you add to a car, It saves the blow- outs due to overloading. That 10 fer cent oversize, under average conditions, adds 25 per cent to the tire mileage. Maximum Mileage For tires that wear out too quickly, the remedy is this: claims for on mere of ex- Accept nobody's maximum mileage, ba assumption. The gue: perts are usually wrong. rs ago, to get actual com- pa . We built a tire testing machine. There we wear out four tires ata time, under actual road conditions. And we meter the mileage on each. Thus we have compared some 240 formulas and fabrics. There we have proved out every method of wrapping and vulcanizing. There we have compared rival tires with our own. No-Rim-Cut tires, as made to- day, are the final result of those years of comparison. They rep- resent the best men know about wear-resisting tires. The final proof is this: No-Rim-Cut tires, after 13 years, outsell all other tires. After some 200,000 separate users have tested out these tires. Today’s demand compels an output of 100,000 tires monthly. three years ago. That’s twelve times larger than That tells the verdict of the highest tribunal— the men who buy these tires. (j00D“YEAR No-Rim-Cut Tires 10% Oversize They*‘have proved themselves by metered mileage the best tires ever built. We Control Them Now other makers offer hook- less tires, to meet this competition. But we control by patents the only way to make a satisfactory tire of this type. Our Tire Book makes this fact so clear that no man can doubt it Nine-tenths of all the new-type tires are Goodyear No-Rim-Cut And the demand for these is twelve times larger than three years ago. Made at a Profit of 8% Per Cent Last year our Profits on No- Rim-Cut tires was per cent. We mention this fact because of present discussion about the high profits on tires. We are the largest tire makers, with the most modern equipment So none can make good tires cheaper. We put into these tires—into special features, materials and oversize—all that we get, save 8% per cent. Soon or late, you are bound to join the hosts of motorists who use these tires. Our 1912 Tire Book—based on 13 years of tire ~-aking—is filled with facts you should know, Ask us to mail it to you. THE GOODYEAR TIRE & RUBBER COMPANY, Akron, Ohio Branches and Agencies in 103 Principal Cities We Make All Kinds of Rubber Tires, Tire Accessories and Repair Outfits More Service Stations Than Any Other Tire (687) Main Canadian Office, Toronto, Ont.—Canadian Factory, Bowmanville, Ont. comicbooks.com