Life, 1912-07-18 · page 42 of 44
Life — July 18, 1912 — page 42: what you’re looking at
What you’re looking at
This page is primarily **advertising and book listings** from Life magazine (circa 1912, based on the 1911 sales figures). There are no political cartoons or satirical illustrations requiring historical interpretation. The page contains: 1. **Lee Tire advertisement** (left): Promoting puncture-proof pneumatic tires with 6,056 miles per tire without air changes—a practical industrial sales pitch. 2. **Budweiser advertisement** (center-right): Features an eagle illustration and emphasizes the beer's "Quality and Purity," bottled exclusively at the St. Louis home plant. The detailed capacity statistics (2.5 million barrels annually, 173+ million bottles sold in 1911) showcase industrial scale and corporate pride. 3. **Books Received** (left column): A standard literary listings section covering various 1912 publications. The Budweiser ad is notable primarily as a **pre-Prohibition artifact**—beer advertising was routine and celebrated corporate achievement before alcohol became illegal (1920). The eagle symbolism emphasizes American patriotism and quality.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Mene Tekel, by Augusta Groner. Arthurian Tales and Chronicles, by (Duffield & Co. $1.20.) Wace and Layamon, (FE. P. Dutton & Danger. (R. G. Badger, Boston, Mass. Co.) are all notsb'e for the use of better | $1.25.) Invisible Playmate, by Wm, Canton. Rea abe 9 te here ee The Strenuous Life Spiritual, by A. (E. P, Dutton & Co.) : Van der Naillen. (R. F. Fenno & Co. Hopson on Auction, by Francis John- Puncture-Proof $1.00.) ston Hopson. ~(E. P. Dutton & Co. Pneumatic Tires Replanning Small Cities, by “John $1,00.) tothe naded advaniiee of tres Nolen. (B. W. Huebsch. $2.50.) Medical Education in Europe, by Abra- dom from punctures which Piers Plowman, by Wm, Langland. ham Flexner. (Pub. by the makes possible an average of (E, P. Dutton & Co.) Fifth Ave.) 6056 miles per tire | Life of Mazzini, by Bolton King, M.A. The Strangling of Persia, by W. Mor- | P. Dutton & Co.) gan Shuster. “(Century Co. $2.50.) without change of air! on $4 tires, reported by one user. Our unique stecladisc-inerub- der-cushion construction makes these | tires « puncture proof, Budweiser eet At the Top eis | Because of Quality and Purity LEE RUBBER. CO CONSHOHOCKEN, Pa. : hy sent on request, Or call at Bottled only at the Home Plant in St. Louis Books Received Bed Time Stories, by Howard R. Garis. (R. F. Fenno & Co. 75 cents.) Both Sides of the Shield, by Major Archibald W. Butt. (J. B. Lippincott 0, Phila., Pa. $1.00.) Poems of the West, by S. Gertsman. (R. G. Badger, Boston, Mass.) Madawaska, by Thos. G. Devine. G. Badger, Boston, Mass.) Farmer's Note Book, by C. E. D. Phelps. (R. G. Badger, Boston, Mass. $1.50.) ‘aby Grand, by John Luther Long (R. G. Badger, Boston, M. Raid of the Guerilla, by Craddock. (J. B. Lippincott Co., Phila., Pa, $1.25.) egos bes The Anheuser-Busch Brewery Ill, $1.40.) The Blue Wall, by Richard Washburn Child. (Houghton Mifflin Co. $125.) Covers an area of 140 acres of ground, equal to 70 city Unoficial Secretary. by Mary Ridpath Wie hc Meee Ce chase, | blocks, upon which are located 110 individual buildings. mM.) Day of the Soxon, by Homer Lea. CAPACITY TRANSPORTATION FACILITIES Harper & Bros. $1.80. Harper @ Bree Sie) Brewing Capacity - 2,500,000 barrels per year | Refrigerator freight cars - 4,500 The Penitent, by René Bazin. (J. B. ; reg did kel ER bail Malting Capacity = 2,000,000 bushels per year | Horses at home plant = 143 Lippincott Co., Phila., Pa.) Bottling Works - - 1,000,000 bottles daily History of the Supreme Court, by Grain Storage Elevators 1,750,000 bushels Gustavus Myers. (Chas. H. Kerr & Co., Stockhouses (for lagering) 600,000 barrels Auto Trucks at home plant 4 Chicago.) Steam Power Plant - 12,000 horse power Horses at Branches 483 National Ideals and Race Regenera- Electric Power Plant 4,000 horse power Wagons at Branches 430 tion, by Rev. R. F. Horton. (Moffat, Refrigerator Plant = - 4,000 tons per day “a vou Lien We ae) lee Plants . : 1/200 tons per day Auto Trucks at Branches Womanhood and Race Regeneration, Coal used . 325 tone per day EMPLOYES ce she ecole (Moffat, ‘Yard & FREIGHT At St. Louis Plant 6,000 people cat Inbound and outbound - 20,000 cars per year | At 36 Branches 1,500 peosle Problems of Sex, by Prot. J. A Them vag cn ec Total Sales, 1911—1,527,832 Barrels Budweiser Bottled Beer Sales, 1911 — 173,184,600 Bottles Yard & Co. 50 cents.) 1458 comicbookeeon Wagons at home plant 78 | | Harriet Hosmer, by Cornelia Carr, | (Moffat, Yard & Co. $3.00.) |