Life, 1912-07-18 · page 40 of 44
Life — July 18, 1912 — page 40: what you’re looking at
What you’re looking at
This page consists primarily of **advertisements**, not editorial content or political satire. The top third advertises **Ainslee's Magazine** for August, humorously framing it as a "cure" for summer irritations—humidity, mosquito bites, stuffy train travel, "prickly heat." The ad satirizes summer complaints in a lighthearted way, listing contributing authors like P.G. Wodehouse. It mimics pharmaceutical advertising language ("ask your doctor," "beware of imitations"), joking that the magazine contains "no morphine...or problem fiction"—a reference to the era's concerns about drug-laced patent medicines and muckraking journalism. Below is a **Ford Motor Company advertisement** promoting the Model T as an economical alternative to expensive automobiles, emphasizing that Ford ownership represents modern practicality rather than wasteful extravagance. The right side shows a photograph with caption **"I hope our skirts don't drag, gran'ma,"** depicting what appears to be a woman and child under an umbrella—likely illustrating changing fashion (shorter skirts) between generations. This is primarily **commercial content**, not political commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“The Magazine That Entertains” AINSLEE’S FOR AUGUST---A SURE CURE for all summer irritations of the disposition caused by humidity, former friends asking “‘is-this-hot-enough- for-you,” mosquito bites, half civilized people eating oranges in stuffy trains, prickly heat, etc., etc., etc. @ It is composed of a pure joy-giving novelette by Marie Conway Oemler and a dozen delightfully refresh- ing short stories from the prescriptions of such eminent doctors of entertainment as Robert E. MacAlarney, P. G. Wodehouse (discoverer of “The Intrusions of Jimmy”), Anna Alice Chapin, Herman Whitaker, Alice Garland Steele, Andrew Soutr, and F. Berkeley Smith. ASK YOUR DOCTOR or anyone else who knows Ainslee’s. @ It contains absolutely no morphine, muck raking, injurious acids or problem fiction. Q Directions: To be taken in a hammock beneath a shady tree, or in any other comfortable place. g Trial size, at all news-stands, fifteen cents. @ Beware of Imitations! Insist upon AINSLEE’S FOR AUGUST a , Ford df THE UNIVERSAL CAR “The pride that breaks’ has prompted many a man _ to buy a heavy, expensive car— when a light, strong Ford would have served his pur- j i waka pose infinitely better. But to- as sir day, he who drives a Ford finds himself in the company of the elect. More than 75,000 new Fords go into service this season—a proof that they must be right. Three passenger Roadster $590—five p nger touring car $690—dclivery car $700- b. Detroit, with all equipment. Catalogue—and name of nearest representative—from Ford Motor Com- pany, Detroit, “1 MOFE OUR SKIRTS DON’T DRAG, GRAN'MA,” comicbookMeon