Life, 1912-07-11 · page 37 of 44
Life — July 11, 1912 — page 37: what you’re looking at
What you’re looking at
This page combines **advertising** with a **satirical cartoon**. ## The Advertisement The top features a Curtiss Hydro-Aeroplane advertisement—an early seaplane marketed as a recreational "sport" combining speed with safety ("as safe as yachting"). This reflects the 1910s aviation boom when flying was emerging as a luxury activity. ## The Cartoon: "Faith" The cartoon below satirizes **religious hypocrisy**. A minister scolds children for praying about automobiles, saying "What are you doing this morning, children?" The girl replies: "Tommy's praying for an automobile and I'm going after gasoline." The joke: The minister objects to children's materialistic prayers, yet the girl's pragmatic response suggests that praying alone is insufficient—one must also *work* (get gasoline) to achieve worldly goods. It mocks both the minister's sanctimony and the era's growing consumerism, where spiritual faith competes with desires for modern conveniences. The page also advertises Life magazine's miniature edition available free to readers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“Water Flying”—top-notch sport! Speed faster than the fastest motor boat—on the water, over the water, cross country—in the practical Curtiss Hydro-Aeroplane. “As safe as yachting”’ Pein oS =~ : Curti arise and alight on the water and minimize aviation dangers. Add __ natural dual control. Training stations: New York, Middle West a: hundredfold to the joy of flying. Safest air craft ever built. and California. You can lear with little practice and without cost, Carries two and either person can drive, with Glenn H. Curtiss’ becausetuition applieson purchase. Write today for full information. » Curtiss Aeroplane Co., Hammondsport, N. Y. “EXTRA!” A free copy for Everybody who wants one of The Miniature Life Life is now sending out to his friends a min- iature copy, printed in colors, and full of the best things which have appeared in Life for Minister: WHAT ARE YOU DOING THIS MORNING, many years, All you nced to secure a copy of . tebe this issue (size 4% x 534) is to forward your eile Gilead ara SINE HOLA MRE name and address and a two-cent stamp to Mee * — " Life, 17 West 31st Street, New York. MOBILE AND I'M GOING AFTER GASOLINE. comicbooks.com