Life, 1912-06-27 · page 35 of 45
Life — June 27, 1912 — page 35: what you’re looking at
What you’re looking at
This page combines humorous fiction with period advertising. The top section concludes a satirical story by Bill Nye about an author's leisurely Saturday, emphasizing relaxation over productivity—a gentle jab at writerly procrastination. Below, a brief anecdote called "She Was There" depicts schoolgirls spotting themselves in a photographer's window display, playing on vanity and small-town life. The dominant content is an advertisement for Weed Chains, automobile tire chains. Crucially, it references an actual Scottish court case where a chauffeur was found negligent for *not* using chains on slippery roads, causing a collision. The ad weaponizes this legal precedent as marketing: judges and juries now recognize chains as a safety necessity, so negligence to use them could be legally culpable. This transforms a safety product into a liability-prevention tool, appealing to drivers' legal anxieties during the early automobile era when road safety standards were still developing.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The Sabbath of a Great Author (Concluded from page 1317) up for the week. Gazing up at the bright cold stars, after kicking forth the cat, I realize that another Sabbath has been filed away in the great big brawny bosom of the past, and with a little remorseful sigh and an incipient sob when I think that I am not making a better record, | drive a fence nail in over the door lateh and seck my library, which, on being properly approached, opens and becomes a beautiful couch —From “A Guest at the Ludl by Bill Nye. Copyright, 1896. Reprinted by special permission of the publishers, The Bobbs-Merrill Company. She Was There Liz and Mary were proceeding to morning school, and of course they couldn’t resist the attraction of gazing into shop windows on their way Suddenly the former paused at the window of the local photographer and glued her eyes on a certain picture. It was the annual procession of school chil- dren through the village. “ Mary she shrieked excitedly. “Come “ere!” “What's the matter, Liz?” asked the other. “You sec the photo of Annie Smita Overholt Rye **Same for 100 years" The process of making has not changed in a cen- tury — it was an honest pro- duct from the first. Aged in charred oak barrels and bottled in bond. A. Overholt & Co, Pittsbureh, Pa. SHOWING HOW ACCIDENT OCCURRED On MUL DOTTED LUNES SHOW HOW REAR WHEELS “SKIDOED"OR SWUNG ABOUND Neglected to put on tire chains—adjudged guilty—Damages assessed against him in Scottish Court HE MATTER IN QUESTION refers to an action | | “Iam further of opinion that Brown wae negiigent in brought lately in a Scottish Court for damages totwo paving on non-ckidding shaing which alt og serene men and a trap, due to a collision with a motor car tha pocids Md ave carried bis ben- which skidded on a slippery he ly Judgment in assessing damages against the defendant, the sesny. bot there no gaeasioutes Judge before whom the case was tried, remarked, among —when they are indispensable, and the man who in such other things: san without them, tust, I think, be held te “The accident in question would not have occurred if Brown (the chauffeur whadjpok peulected oo ry mh Bi tha non-aiading the gefendant chauffeur. hed. taken the, very, ordinary ing. which had. been) supplied to him for use wi m of carrying the chains in the car and bad put them on a and dany te. D of the hil, ths accident would wot have happened.” ‘were ina slippery serous ai eed Chains ——————_ Eliminate all Danger of Slipping or Skidding sailed Nine-tenths of all automobile accidents are caused by skidding. Either you akid into the other fellow or the other fellow skids into you. . Dangerous conditions are constantly arising. Slippery roads are always imminent. An accident is liable to occur almost any time. Laying aside the Berronal injury which confronts you and your passengers. are you wise to risk the ‘expense for repairs to your automobile and for personal injury liability, when disaster can be avoided by merely taking the ordinary precaution of carrying Weed Chains with you and putting them on when road conditions demand. Judges and juries know that Weed Chain: vent skidding and sli; and they carta it Bd for Sttinaly megligest Ht Sas ang bet Us te Mace and SHpDIng Take Precaution Now For your own safety—for the safety of other road users, at your dealers today and fully equip your car with Weed Chains, re "°P Occupy very little space when not in use—applied in a, moment without the use of @ jack. Cannot injure tires because “they creep.” Recommended and sold by all reputable dealers. Weed Chain Tire Grip Co., 28 Moore Street, New York City written ten ‘atbads To hess ts the best of eve pablhhel dewribiog, rit in the third row, there? An’ you see the ELYSEE PALACE HOTEL pair o' boots b'ind Annie? Avenue des Champs Elysees, Paris it Yes" Within shopping and theater district, Up-to-date. “Well, that’s me!” Prices moderate. Booklet. . “eo i INTERNATIONAL SLEEPING CAR CO. Milwaukee } 281 Fifth Ave., N.Y. City “Now that your son is through col- | = lege, what are you gi to make of | = ary bim? AROUND THE WORLD “Can't tell for a couple of years. He dentifies the Character of the Tours. went to a co-ed institution, and he's ig. 31:8ept.14. Eastward: Oct. 26; Ni booked up for two years solid to act as | ‘Complete program free on reqiiest } an usher at weddings.’ Simi od South America tours, Including Panama —Louisville Courier-Journal. FRANK. C. CLARK, Times Building, New York| 319 comicbooks.com