Life, 1912-06-20 · page 42 of 44
Life — June 20, 1912 — page 42: what you’re looking at
What you’re looking at
This page is primarily **advertising and book reviews**, not political satire. The main advertisement features the **Franklin D Touring automobile**, a five-passenger car marketed to middle-class buyers. The pitch emphasizes practical virtues: light weight, easy riding, low operating costs, and flexible construction requiring minimal mechanical attention. At $3500, it positions itself as accessible luxury for "the man accustomed to the ordinary heavy car." The right column lists **newly received books**—a standard Life magazine feature—including titles on nature, literature, and contemporary topics, with publishers and prices. A small humorous anecdote titled "No Vans Need Apply" describes a man's portable bungalow literally blown away by wind—a gentle joke about the back-to-the-land movement's impracticality. Lower sections advertise **Summers Linen Rugs** and **Solar Lamps**, emphasizing quality and durability. This represents typical early 20th-century Life content: consumer advertising mixed with literary notices and mild domestic humor—not political commentary or social satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Totally unlike all other rug: in interior Decorating—In. beautiful colors—RichasOrientals—C varantecd ter fast—Thick but not cumbersome— Washable—Reversible—Exceptionally durable —As pure linen asa table cloth. Distinctly individual—Positively + clusice, Any size up to 9 ft. in width and 150 {t. long. Write today for illustrated book and color to th SUMMERS LINEN COMPANY, 100 Thomas St., Port Hsroe, Mich, Books Received White Mountain Trails, by Winthrop Packard. (Small, Maynard Co.) The Isle of Strife, by George C. Shedd. (Small, Maynard Co. $1.25.) Rambles with John Burroughs, by R. J. H. De Loach. (Richard G. Badger, $1.25.) Franklin D Touring BE cue fae; woven wee hart. (Richard G. Badger.) Bells—An Anthology, by Mary J. Ta- This large five-passenger car is a plaything to the man ie kel Goladec, sy accustomed to the ordinary heavy car—light weight, easy riding cial Life in the Insect World, by J. and low operating cost are the reasons why. I. Fabre. (The Century Co.) Changing America, by E The Franklin, because of its flexible construction, worth Ross. (The Century C rides easier, does more work and lasts longer with less The Citadel, by Samucl Merwin. (The Century Co. $1.25.) mechanical attention than any other car. Woden Wien. beavilliaws B i ee : : ‘oodrow Wilson, by William Bayard Full-elliptic springs cushion road shocks. When the Hale. (Doubleday Page Co.) wheels strike rough places the blow does not reach the chassis. The Mysterious Card, by Cleveland Moffett. (Small, Maynard Co. 50 cents.) Withetmina Changes Her Mind, vy Front springs are as flexible as the rear springs. This Florence Morse Kingsley, (Small, May- nard Co. $1.00.) balances the riding, and in addition keeps jars and jolts Ensign Russell, by David Gray. (The away from the engine. Driving power is delivered positively and flexibly There are no strut or radius rods Francisco, Cal. $2.00.) Driving and braking strains do The Price She Paid, by David Graham through the springs. to transmit vibration. not rack the car. Century Co. $1.00.) A California Troubadour, by Clarence Thomas Urmy. (A. M. Robertson, San Phillips. (D, Appleton Co. $1.30.) In Cotton Wool, W. B. Maxwell. Light weight lessens the strain on every part. The (D. Appleton Co. $1.30.) tires are not overloaded; they give long service without trouble. My Friendship with Prince Hoheniohe by Baroness von Hedemann. (G. P. Putnam. $3.00.) A six-cylinder car, thirty-eight horse-power. Price The Friar of Wittenberg, by William $3500 at the factory. Stearns Davis. (Macmillan Co. $1.35.) The Poet's Song of Poets, by Anna Send for catalogue of all models Sheldon Camp Sneath, (R. G. Baage Boston, Mass.) FRANKLIN AUTOMOBILE COMPANY Prat, (RG. Balger Boston, sla Syracuse N Y $1.50.) No Vans Need Apply A man who had taken an interest in the “back to the land” movement, and had gone so far as to invest in a bung- alow, met a friend who was anxious to know how he had made out. “Was that one of those portable bungalows you bought?" asked the friend. “T guess it was,” replied the other rather ruefully. “The wind carried it away one day.” —Woman’s Home Companion, Seegor and Cigarect, by Jack Hines. (Geo. H. Doran Co. 50 cents.) , SOLAR LAMPS coudi Se The day when you pay for manufacturer's blunders, is over. You can now purchase your lamps with the assurance of getting a finished product—if you insist on Solar Lamps. For 15 years Solar Lamps have headed the procession. They lead in quality — in service rendered—in ultimate satisfaction. Their unequalled popularity is the best measure of their value. , Solars are built by experts to meet all requirements of all kinds of motor driven vehicles. Gas, electricity, of both combined. THE BADGER BRASS MFG. CO. KENOSHA, WIS. NEW YORK CITY Let us give you expert advice on the choice of electric motor lamps best fitted to meet your needs. comicbooks.com