Life, 1912-06-20 · page 41 of 44
Life — June 20, 1912 — page 41: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not satirical content. The dominant feature is a large Schlitz beer advertisement arguing that beer should be consumed from brown bottles rather than light ones, claiming light exposure causes decay even in pure beer. The page also includes smaller ads for Surburg's Arcadia tobacco mixture and references to Thackeray's 1849 praise of *Punch* magazine. The upper portion contains editorial text about Dr. Doyen, a Paris surgeon who claimed to have discovered a cancer serum in 1904 but refused to reveal its secret. The text notes his "conversion"—he abandoned testing on animals (guinea pigs, mice, rabbits) after realizing results didn't apply to humans, citing Edward Berdoe's *London Zoophilist*. There is **no political cartoon or satire** on this page—it's a straightforward mix of news items and period advertising emphasizing product purity and scientific claims typical of early 1900s marketing.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ae RSE: suit followed. The unhappy lady died. practise of trying to study human thera- Dr. Doyen stated that his remedy con- peutics on small animals. He has dis- sisted of cultures of a microbe taken covered, ‘after thaliig ecatombs -of from malignant tumors, cither of man guinea-pi that “the results obtained cr after passage through the white rat, on these nals do not apply with the white mouse, the guinca-pig or the man, :The tuberculosis of a guinea-pig common rabbit. is not that of a man, any more than the . . . cancer of a mouse is identical with hu- Now). a: we: reported. Inoue number man cancer.” So he uses neither guinea- for last month (p. 179), Dr. Doyen an- pigs, mice, nor rabbits —Edward Berdoe nounces that he has given up the grave in The London Zoophilist. SuRBRUG’S ARCADIA — evenagn MESTURE. \, Dost Drink favor; adds mildness; prevents bitin, the blending, seven different toba re sa aa mmon Beer im 0 exhil. itsel : a al ing in quality. A mild stimulant. I ° At Your Dealers. ; 18 ) eS SEND 10 CENTS for sample which will convince. THE SURBRUG COMPANY Gas Drink pF ing A Noteworthy Conversion Dr. Doyen, concerning whose remarks r on the guinea-pig famine we published a Urief note last month, is a well-known Ly Paris surgeon, who claimed in 1904 to have discovered a serum for the cure of cancer, the secret of which he refused to reveal. Called in to attend the wife ‘ You wouldn't think of drinking impure water. of a wealthy American, he administered pe ted torael ace A ae Why not be sure you get pure beer? If you drink beer from a light bottle that has been exposed to light, you are not sure. : Ly Light starts decay, even in pure beer. THACKERAY Schlite is brewed in the dark, aged in wrote i2 18 in praise 0 glass-lined, steel-enameled tanks. Every 49% P ; of tub, vat and tank is scalded every time : "Wh used. Every bottle is sterilized after it is sealed, Even the windows in our bottling plant are of brown glass. by HERE were never The Brown Bottle protects Schlitz purity, from the brewery to your glass. ations before published in this qn of ertake world so many volumes ai Pl that contained so much tstel HI cause for laughing and so : little for blushing, so many NYE. é M inkec Cars ae ry vist, Bl jokes and so little harm. your dealer today. yundry to the feof . See that crown or ou This is no less true to-day. cork is branded N “Schlitz” A Specinien Copy sent post free for 8 cents in amps: or “ PUNCH ™ is sent weekly for one Jar, inclusive of “ Almanack,” {or $4.40. aM Address : * Punch * Office, 10 Bouverie Street, ee That Made Milwaukee Famous. comicbooks.com Order a case from