Life, 1912-06-20 · page 36 of 44
Life — June 20, 1912 — page 36: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not satire or political commentary. The left side promotes **Mobiloil lubricants** by Vacuum Oil Co., featuring a practical guide matching car models to correct oil grades. The copy emphasizes that proper lubrication improves performance and power on hills and heavy roads. The right side advertises the **Ford Model T**, emphasizing its lightweight construction as an economic advantage—less weight means lower fuel costs and reduced danger. Ford lists contemporary prices ($590-$700) and promises availability through dealers nationwide. The illustration labeled "Scylla and Charybdis" (classical mythology references) appears decorative rather than satirical—likely evoking danger or navigation challenges, possibly suggesting that choosing correct lubricants helps drivers navigate automotive challenges. The page reflects early automotive manufacturing competition and the emerging consumer market for both vehicles and maintenance products. No political figures or specific satire are evident.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
iow how well our lubricant suits your car With the wrong oil your motor must overcome both the ill and the faulty lubrication. You will find that the correct oil carries you much more asily over the hills at high speed. On heavy roads the orrect oil will yield more power, and give freedom from ounding and over-heated motors. Different types of motor demand different grades of oil. By a horough analysis of various cars, we have prepared a complete lubri- ating schedule (printed in part below). It gives the grade of oil that yield the greatest power from your motor. It will be sent you on equest.. In powerengineering circles these The oils (refined and filtered to remove ‘commendations from us would be ac- free carbon) are named: 3 authoritative. You may feel sured in quality, the oils specified a the chart set a world standard. are put up in barrels, half-b: ind in § and 1 gallon sea All are branded with the Gargoyle, which is our mark of manufacture. guide to correct Automobile lubrication c es us rendations cover both pleasure and commercial vehicles Unless otherwise noted. i sew! leacal sy : i cars | towne | Fede >] en] > >>: [wine | i dees Feber war | Fim>>3| wae iii Seok ington ep pIORF Saini Fent >) mpapdorar>, w [roan] o fa. Gem>>>r> be me | win peopre>>! Fondod?. eet is di panbo>rtte >>e: 3 3 er beh Sroppap>rnnt >t] mann Joodgored>>asbanooni tao>re: winoetar << poaTo>>>> tert ont re>>>e) | teen Seether Fer appar 3 isis 3 pgp ptovongaa>nnt toate Boo? Fat bit ‘F>ome wim. wred>. med. Se: iH PifRiedieo doo ry ppppatbo> Hit Fen Fopsoyrnesoon. S>2. >: Fe! ae H Fogo: fe. >}: porte! Tn >t 3 pan bibpbon mw Eid dodriow rabivensst [wan |e | 3 wer! bi buress > > biel of upaoo>> SE oe poeta tiarel >>}: Sotto tisioiees betist dob, wen elrerer, > > >. ef: papery. Pepppne>> > DO >e>>y bd>> dbl omr> >>>: F_ponyo>peaaso> a>b hop>>>. [ie weap: we a ponoeee +e i esi >on Eooomahra: oan Se es es fb, paa>puina> warmed taper >>>. ml TERE. opdehshd: bodman} i>o>nonde: peeh ey: EEe pppeton FBR. Fok: ww om UM OIL CO., Rochester, U.S. A. General Sales Offices, 29 Broadway, New York City Distributing warchouses in the principal cities of the world. THE UNIVERSAL CAR That it is lightest is the weightiest reason why you should own a Ford. Every added pound which an auto- mobile carries above that which is needed for strength —means added expense and added danger. The exces- sively strong, Vanadium- built Ford is lightest, right- est, most economical. y housand new Fords go into ser- this scason—a_proof of their uncqualed merit. The price is $590 for the roadster, $690 for the five passenger car and $700 for the deliv- ery car—complete with all equipment, f..0. b. Detroit. Get new catalogue rom Ford Motor Company, Detroit—and name of nearest repre- sentative. SCYLLA AND CHARYBDIS comicbooks.com