Life, 1912-06-13 · page 44 of 44
Life — June 13, 1912 — page 44: what you’re looking at
What you’re looking at
This is a **Kodak advertisement** from Life magazine (June 13, 1912), not political satire. The image shows a couple on an outdoor outing—the man operating an Eastman Kodak camera while a woman watches approvingly. The advertisement's tagline, "If it isn't an Eastman it isn't a Kodak," emphasizes brand exclusivity and quality. The joke/message is social rather than political: photography has become so essential to leisure activities that serious photographers should bring a Kodak camera on every outing. The stylish clothing and outdoor setting reflect the emerging leisure culture of the era. This is straightforward commercial advertising promoting cameras as must-have accessories for modern, affluent couples.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
On every outing: Catalogue free at the dealers or by matt, H June 13. 1912 If it isn’t an Eastman it isn'ta Kodak. KODAK EASTMAN KODAK CO., Rochester, N.Y., The Kodak City. comicbooks.com