Life, 1912-06-13 · page 43 of 44
Life — June 13, 1912 — page 43: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not editorial satire. It contains four product advertisements typical of early 20th-century magazines: 1. **McCallum Silk Hosiery**: Targets well-dressed women with promises of durability and guaranteed matching mending silk. 2. **Milo Cigarettes**: Uses a personified cigarette brand ("lovers have left me...but they always come back") as suggestive romantic innuendo—common advertising trope of the era. 3. **A cartoon** (lower left): Shows a child asking adults about "shooting horses or flies," likely a domestic humor vignette unrelated to satire. 4. **Remington Typewriter**: Markets an "Adding and Subtracting" model featuring "Visible Writing" and "Visible Adding" mechanisms to businesswomen—emphasizing modern office technology. The page reflects **1910s-1920s consumer culture** targeting middle-class women entering workforces and consumer markets. No political satire is evident here; this is straightforward period advertising.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
If You Are: Wearing HU Callum Silk Hosiery Their sheer, even weave and careful fashioning give them unusual beauty, dura- bility and style. Matched mending silk and a guarantee with every pair. $1, $1.50, $2 at the best dealers everywhere. | McCALLUM HOSIERY i COMPANY E Northampton, - - You Feel Well Dressed i Hel. vox’ Osbusk © GAN PLAY WOE GIKLs 1 RUSY SMOEING She: ou, ake YOU SMOOING MoKSES OK PLIES? The ““Different’’ Cigarette My lovers have left me from time to time —as fickle lovers will—but they always come back. —MILO THE SURBRUG COMPANY, New York Remington Adding and Subtracting Typewriter (Wahl Adding Mechanism) Visible Writing ye ; 4 \ Visible Adding hhrait capacity. with racy—all at machine cust. : Remington Typewriter Company (Incorporated) \ New Yotk and Everywhere — eal} comicbooks.com