Life, 1912-06-13 · page 4 of 44
Life — June 13, 1912 — page 4: what you’re looking at
What you’re looking at
This is primarily a **subscription advertisement** for Life magazine, disguised as editorial content about honeymoons. The page features: 1. **A rice bag illustration** (top left) — a visual pun on "rice" (the wedding tradition) and suggesting abundance/value 2. **"Ta-Da-De-Da!" caption** (bottom left) — mimics wedding march music, reinforcing the honeymoon theme 3. **The actual pitch**: Life promises its "Honeymoon Number" will feature multiple honeymoon stories, humorously noting readers will recognize variations of their own honeymoon experiences 4. **Rhetorical questions** ("Ever Been on a Honeymoon?") use relatable scenarios—overspending, going without smoking, romantic daydreaming—to emotionally connect with the target audience of newlyweds and romantics The satire gently mocks honeymoon clichés while simultaneously selling subscriptions at $5.00 annually. It's advertising that entertains rather than directly promotes.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
SAK The Honeymoon Number of Which comes out next week, is full of honeymoons, including the one you teok, the one you didn’t take, the one you thought you took and the one you wanted to take. If you are an expert, and have been on more than one, so much better. We invite the most careful inspection. | : 3D FEO & yy & we IEEE & ox Ever Been on a Honeymoon? Have you ever stepped from the deep obscurity which enveloped you during the wedding cere- mony, into the broad glare of hotel lobbies and Pullman cars? Have you listened to dulcet Special murmurings en route, spent your money like a Offer mine owner, gone without smoking for days and aentonse not known it, sat in a simmering dream of tran- Dollar (Can- scendent bliss—and then awakened? Foes, fe Send Lire for three months to g ‘Shy «°° 26036 & Open only to new subscribers; no subscription 1 newed at this rate, Trial subscriptions shou come to us direct; not through an agent or dealer ee LIFE, 17 West 31, New York. OWE YEAR $5.00, (CANADIAN $5.52, FOREIGN $6.04.) comicbooks.com