Life, 1912-06-13 · page 3 of 44
Life — June 13, 1912 — page 3: what you’re looking at
What you’re looking at
This page is primarily **advertising rather than political satire**. The dominant content features three ads: 1. **Waterman's Ideal Fountain Pen** (center): Shows a woman on a swing, marketing pens as a "vacation necessity" and "for your home"—typical early 20th-century consumer advertising. 2. **Londonderry Lithia Spring Water** (bottom): Promotes mineral water's health benefits with claims about carbonation and purity. 3. **French Co. hat ad** (left): Advertises summer hats. The left column contains literary commentary titled "Secrets of the Craft" and "A Boomerang of Criticism," discussing novel-writing and academic instruction—editorial content rather than satire. There is no identifiable political cartoon or social satire on this page; it's a standard magazine layout mixing advertisements with literary discussion.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
TEONAIN PENNY os iit eon Pa Li REXT GEAR at €3 and Susie at G2, Mooey beck i ‘you dont ale FRENCH CO, iiaainirre Secrets of the Craft I ¢ remarks by Distinguished Au- thor while composing the Novel of the Decade: (a) “ For Heaven's sake, Mary! Can't yoa stop that child crying without sing- ing at the top of your voice? How is a get anywhere with all that noise going on!” (b) “Yes, yes, yes, take the -paste, take the shears, take the paper, take the ink, take the’ stamps, take anything bat let me work in peace!” (©) “Oh, if you say so, I suppose we must pay that fool call, but I do wish you'd remember that every minute taken out of my working day cuts down our income by just so much!” II From the Dedication Page of the completed 1 of the Decade: To MY WIFE, MARY, without whose gentle inspiration, true companionship and constant help- fulness these pages would never have been written, I grate- fully inscribe this book. Arthur Guiterman, A Boomerang of Criticism Dr. Edwin A. Alderman, the president of the University of Virginia, tells this Sory, illustrating the importance of being careful in criticism: I knew of a certain instructor in thetoric who always impressed upon his students the necessity of clarity in what they wrote. A young man brought on one occasion a very carefully prepared essay. \Ghe- 2 2 Vacation Necessity // C.COLES PHILLIPS. For Your Home. 7x reprint of this C Coles G ec fopmng mailed upan receipt ve cunts plage. r De you ever + consider why you enjoy carbonated mineral water? Perhaps you il began drinking it because you dested at of absolutely pure spring water. But I your real satisfaction comes—certainly if you drin! Londonderry —from its purity, its palatableness and its refreshing effect. It is satisfying. It “ ght to the ' spot" as a thirst quencher. It drowns the sizzle in the throat. That's Pot soa 9 water that is good for you is the water that satishes, invigorates, Sparkling (eff t) in three table si: ill) in parading {eftercencent) in three table sizes. Plain (stil) in half ollon locally, write us we wi ‘you ave sappliod at regular reted peices, LONDONDERRY LITHIA SPRING WATER CO., “A good piece of work,” said the in- structor, “but, Mr. Smith, you should re- member to write every sentence so that the most jorant person can understand every word you put down.” The young man looked worricd and asked anxiously: “What part of my essay was not clear to you, professor? "—Popular Magaz A Spaktax, on going to war, com- plained to his mother that his sword was rather too short. “Then get one step nearer,” she said. comicbooks.com