Life, 1912-06-06 · page 4 of 56
Life — June 6, 1912 — page 4: what you’re looking at
What you’re looking at
This page is primarily a **promotional advertisement** for Life magazine itself, not political satire. The headline "High Brows, Ahoy!" addresses educated readers, announcing that next week's issue will be a "Book Number" featuring book recommendations for summer reading. The small illustrated figures scattered across the page appear to be **generic representations of cultured people** carrying books—visual metaphors for the magazine's intellectual audience. The cartoon style is whimsical rather than satirical. The text emphasizes that this specific issue contains book reviews and recommendations, claims it's "positively the only number of LIFE which contains any information" about the best current literature, and notes it's a "large double number" selling for ten cents. The "Special Offer" box promotes a subscription deal. This is essentially a **self-promotional advertisement disguised as editorial content**.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Next Week's Life ts the Book Number. Reeks with culture. Tells you what books to take away with you this summer. This Book Number is positively the only number of LIFE which contains any infor- mation. With great care and superb constitutions we have waded through all of the current fiction and other heavy literature and in the next number present our opinions about the best books published this year. The work has left us in ; an exhausted condition. We couldn't write a better advertisement than this one just now even if a million LIFES depended on it. P. S.—It’s a large double number. Ten cents. Everywhere. vA Special “Offer Enclosed find One Dollar (Canadian, $1.13, Foreign, $1.26) Send LIFE for three months to Open only to new subscribers; no subscri renewed at this rate. Trial subscriptions s come to us direct ; not through an agent or d LIFE, 17 West 31, New York ONE YEAR $5.00, (CANADIAN $5.52, FOREIGN $6.04.) comicbooks.com