Life, 1912-05-16 · page 40 of 52
Life — May 16, 1912 — page 40: what you’re looking at
What you’re looking at
This page contains three distinct humor pieces typical of Life magazine's satirical format: **"The Only Way"** presents two brief anecdotes mocking religious and colonial pretension. The first jokes about a revival preacher needing to fully submerge a hardened sinner. The second ridicules an African prince's vanity—a "ridiculous monarch" asking French visitors if he's famous in Europe, reflecting period stereotypes about non-European rulers. **"The Chain of Communication"** is a serious AT&T advertisement disguised as educational content, using overlapping circles on a US map to explain telephone infrastructure expansion. It argues for universal service coverage across the entire country. The right column contains period advertisements for Harris Oils and Sheboygan Mineral Water. The page primarily serves commercial purposes (advertising telephone service and automotive products) while using light satirical content as editorial padding—standard practice for Life magazine of this era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“LIFE: The Only Way An elder, while baptizing converts at a revival meeting, advanced with a wiry, sharp-eyed old chap into the water, He asked the usual question, whether there was any reason why the ordinance of baptism should not be administered. After a pause a tall, powerful-looking man, who was looking quictly on, re- marked, “Elder, I don’t want to inter- fere in yer business, but I want to say that this is an old sinner you have got hold of, and that one dip won't do him any good; you'll have to anchor him out in deep water over night.” Some Frenchmen, who had landed on the coast of Guinea, were carried before a negro prince. He was seated under a tree; his throne was a large block of wood, and his guard consisted of three or four negroes armed with wooden pikes. This ridiculous monarch asked, “Do they talk much of me in France?” The Chain of Communication | Daw Bell Telephone is the center of the system. This system may be any size or any shape, with lines radiating from any subscriber’s telephone, like the spokes of a wheel, to the limits of the subscriber’s requirements, whether ten miles or a thousand. Somewhere on the edge of this subscriber’s radius is another who requires a radius of lines stretching still further away. On the edge of this second subscriber's radius is still a third, whose requirements mean a further extension of the lines, and so on. This endless chain of systems may be illustrated bya series of overlapping circles, Each additional subscriber becomes a new center with an extended radius of com- munication, reaching other subscribers. However small the radius, the step-by-step extension from neighbor to neighbor must continue across the continent without a stopping place, until the requirements of every individual have been met. There can be no limit to the extension of telephone lines until the whole country is covered. There can be no limit to the system of which each Bell telephone is the center, up to the greatest distance that talk can be carried. Because these are the fundamental needs of a nation of telephone users, the Bell System must provide universal service. AMERICAN TELEPHONE AND TELEGRAPH COMPANY AND ASSOCIATED COMPANIES One Policy One System Universal Service 1040 BEST FOR’ HARRIS OILS They reduce cost for maintenance be- cause every drop lubricates—there is no waste and the injurious soot-dey YOUR CAR | forming ingredients are eliminated to t! greatest possible extent. They give greater mileage and add to efficiency. Use i} HARRIS OILS. If your dealer does not sell Harris Oils, send 80 cents for 1 gal. can, or $3.75 for 5 gal. can and we will ship same prepaid. A. W. Harris Oil Compacy 326 South Water St. PROVIDENCE, Te I. 143 No. went ICAGO, ILL. Genius Below Par Hookham Frere remembered Lord - » a fine specimen of a thorough- going old country Tory, coming to call on his father to tell him that Pitt was out of office, and that Addington had formed a Ministry. He went through all the members of the new Cabinet, and, rubbing his hands at the end, with an evident sense of relief, said: “Well, thank God! we have at last got a Min- istry without one of those confounded men of genius in it.” Sheboygan Mineral Water and Ginger Ale “The Chief of Them All” Kdkemers ‘The Ginger Ale! Made fa- mous by the mineral water. With the “tang” and zest and flor ofthe REAL Ginger. comicbooks.com