Life, 1912-05-09 · page 44 of 48
Life — May 9, 1912 — page 44: what you’re looking at
What you’re looking at
This page mixes advertisements with satirical content typical of early 20th-century *Life* magazine. **The Cartoon**: "The Quicker the Sooner" mocks rural attitudes toward automobiles. A native of "Squashville" tells a city visitor there's no speed limit because visitors can't drive through town fast *enough*—implying the town is so remote and undesirable that even speeding wouldn't get you out quickly enough. It's gentle satire on small-town life and the automobile era's disruption of rural America. **Advertisements**: The page features two product ads—a Manning-Bowman alcohol-burning chafing dish (for entertaining) and Schlitz beer in brown bottles. The Schlitz ad emphasizes brown glass protects beer from light damage, claiming this German brewing practice ensures purity. This reflects pre-Prohibition American beer marketing. **"For the Benefit of European Travelers"**: An anecdote about an Italian priest receiving commissions from friends, then losing the memoranda in a squall—except one friend's note weighted with gold coins survived. Light satire on greed versus friendship.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
* Alcottte"" Burner Chafing Dish No. 36s | 97. surprise, he had executed but a single n. This partiality affronting all the rest, he made his apology in the following speech: “Gentlemen, when I set sail I laid all your memorandums on “but the reason is that he en- closed in his memorandum a number of pieces of gold, the weight of which pre- vented it from being carried away by the wind with yours.” the gallery of the ship, to peruse them, that I might put them in order to be executed regularly, when suddenly a squall arose, which blew them overboard, and it was impossible for me to remem- + ber their divers contents.” replicd one of them The Quicker the Sooner Cuaurreur: Is there an ordinance limiting the speed of autos in this town? “ However,” Native: Gawsh, no! You fellers can’t “you have brought git through Squashville any too quick fer “ Very true,” said us.—Boston Transcript. “A Great Help In Entertaining’ The possessor of a Manning-Bowman “‘Alcolite’”’ Burner Chafing Dish is always in readiness for chancecallers. For her the preparation of an impromptu luncheon is a very easy matter, because the Mannin, Bowman ‘“Alcolite” Burner Chafing Dish, with the ‘Ivory’? enamel food pan, always ready for hasty cookery. Pate “‘Alcolite’’ burner stove gives an intense heat, using alcohol gas which it generates from liquid alcohol while in operation, anning- owman Alcohol Gas Stove Chafing Dishes (With “‘Alcolite’’ Burner) are useful anywhere—in the kitchen, on the dining- room table, in the sick room, at a picnic or with a camping party. Cooks anything and does it thor- ‘oughly well. Made in many styles and sizes, of copper, nickel plate and silver plate. “Alcolite”” burner’ stoves may be purchased separate {rom the chafer if desired. “All best dealers, Write for free recipe book and catalogue No. E- MANNING, BOWMAN re CO., Meriden, Conn. Also makers of Manning Bowman Pot and Ura, Coftee Per- Btoves, Tea Balt chadeg'D Disk Accessories: Brated it €'B Brass, Copper and ftchal Pelshs =i Bottling * Plant are Schlitz is brewed in the dark. Schlitz is shipped to you in Brown Bottles. Beer exposed to light cannot remain pure. Beer is saccharine. The slightest taint of impurity ruins its healthfulness. For the Beneft of E Pa Germany the Brown Bottle is used almost exclusively. orthe Tre le uropean German brewers know the damaging effect of light on beer. ravelers It is not uncommon for European travelers to importune their friends to | purchase articles for them abroad. The | following story carries its own moral: Piovano Arlotto, a famous Ttalian Order a case from your priest, and a great traveler, being on the dealer today. See that point of embarking on a voyage, was so- crown or cork is branded licited by several of his friends to pur- “Schlitz.” chase a variety of things for them in the country he was going to visit. The curate received all their commissions The Boer with great politeness, put the memoran- 18-M foes | That Made Milwaukee Famous. und promised to oblige every friend. At comicbooks.com his return they all crowded round him to receive their purchases, but, to their