Life, 1912-05-09 · page 36 of 48
Life — May 9, 1912 — page 36: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not satire or political commentary. The dominant content is a multi-section advertisement for Motz Cushion Tires, targeting women who drive electric cars—a significant market in the early 1900s. The ad's pitch is straightforward: pneumatic tires puncture and vibrate excessively, causing annoyance to female drivers. Motz Cushion Tires solve this by offering resilience, durability (10,000 miles guaranteed), and smooth riding. The ad notes that 22 electric car manufacturers and 95% of electric pleasure cars use these tires, positioning them as the industry standard. The page also includes smaller advertisements for Shir-Garter (a shirt holder) and Welch's Grape Juice, plus a humorous column about proper etiquette for kings in royal robes—unrelated content typical of Life's variety format. There is **no political cartoon or satire** here—just period advertising reflecting early automotive history and women's emerging role as consumers and drivers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
LIFE Madam— Pneumatic and Solid Tires Are Utterly Unfit for Electric Cars Pneumatic tires, because of punctures and blow-outs, cause women who drive pleasure electrics more annoyances and expense than all other items put together. But experienced users of electrics will no longer use tires that puncture nor tires that cause excessive vibration. They choose Motz Cushion Tires. And twenty- two electric car makers, knowing their customers’ wants, are now equipping their cars with Motz Cushion Tires. They make 95% of all electric-driven pleasure cars. Motz Cushion Tires The wonderful feature of the Motz Cushion You save many a dollar, too! For repair bills Tire is its amazing resiliency. It is every whit are ended. And you've tires that outwear 5 sets as easy riding as the properly inflated pneu- of pneumatics. Motz Cushion Tires are guaran- matic. Has none of the bad features of hard- teed for 10,000 miles—two years. Pneumatics rubber truck tires, which jolt the car’s occu- average Iess than 3,000 miles. pants and quickly ruin its mechanical parts. Motz Cushion Tires fit any standard clincher, universal quick-detachable or demountable rim. Every woman, before buying a new electric, or new tires for her present electric, should know all about Motz Cushion Tires. Ask your husband to write us or else drop us a card, asking for our Booklet 91. It tells about Motz Cushion Tires and reproduces letters from users. Please mention make and model of your car. The Motz Tire and Rubber Co. Motz Cushion Tires have double, notched treads, Factories and Executive Offices, AKRON, O. which prevent skidding and distribute the weight BRANCHES to the aldes. The undercut sides allow free action 4737 Broadway, New York; 2023 Michigan Avenue, of the bridges. The slantwise, elastic bridges lve Chicago; 999 Woodward Avenue, Detroit; 409 East and yield like the alr in a pneumatic tire. 15th Street, Kansas City; 2352 Euclid Avenue, Cleve- A-in the picture shows double, notched treads. and, Ohio; Standard Tire & Rubber Co., 104-106 B—shows undercut eldes. Portland Street, Boston, Mass., Distributors for the C—shows slantwise bridges. New England States D—shows absorbing means when passing over an We also Manufacture Demountable Solid obstruction, and Cushion Tires for Commercial Cars (206) Because SHIR-GAR | hire Garter) fills a trip purpose at a single it hasfound favor wit! Detter dressed men Holds Shirt Does Not Bind the Leg. ‘Worn with long or sbort drawers. Preventsshiet from Stnle goes around tp. Stvle A or Btn silk, L land receive & p: SHIRT-GARTER C Bor 107, Columbia, Tenn, and if the steeds didn’t stand around to “suit him he would ever and anon welt them in the pit of the stomach with his cast iron sccpire. It was greatly to the interest of his horses not to incur the royal displeasure, as the reader has no doubt already surmised. The robe of the king should only be worn while His Majesty is on the throne When he comes down at night after his day’s work and gocs out after his coal and kindling wood, he may take off his robe, roll it up carefully and stick it under the throne, where it will he of sight. Nothing looks more untidy than a fat king milking a bobtail cow na Mother Hubbard robe trimmed with imitation crmine.—Copyright, 1886, by Edgar W. Reprinted by perm sion of the M. W. Hazen Co. Wisdom ? In one of the latest days of Fox the conversation turned on the comparative wisdom of the French and English char- acter. “The Frenchman,” it was ob- served, “delights himself with the pres ent; the Englishman makes himself anxious about the future. Is not the Frenchman the wiser?” “He may be the merrier,” said Fox; “but did you ever hear of a savage who did not buy a mirror in preference to a telescope? The leg of an old pair of pantaloons makes a good retort to run a sceptre into while not in use. Never try to kill flies or drive carpet tacks with the sceptre. It is an awkward tool at best, and you might easily knock a thumb nail loose. Great care should also be taken of the royal robe. Do not use it for a lap robe while dining, nor sleep in it at night. Nothing looks more repugnant than a king on the throne with little white feathers all over his robe It is equally bad taste to govern a kingdom in a maroon robe with white horse hairs all over it. I once knew a king who invariably curried his horses in his royal robes; ic Chill grape fruit and to each aa add one blespoon of add. powdered sugar if desired. Delicious and refreshing for Breakfast, Luncheon or Dinner. comicbooks.com