Life, 1912-05-02 · page 48 of 58
Life — May 2, 1912 — page 48: what you’re looking at
What you’re looking at
This page is primarily **advertising**, typical of Life magazine's revenue model. The main content is a humorous anecdote titled "Real Thrift" about an Ozark couple (Cy and Mirandy Wasson) celebrating their silver wedding anniversary. The joke: instead of guests buying presents beforehand, the couple arranged for a jeweler to come to their property with silverware samples, letting guests select items—then negotiated a 20% discount with the jeweler on the total sale. The humor derives from their shrewd practicality: they turned gift-giving into bulk purchasing to save money. The page also features period advertisements for camera lenses, tooth powder, rye whiskey, and other products—standard early-20th-century magazine content. There is a cartoon illustration of a dog with a balloon on the right side, unrelated to the main text. The "Ozark couple" reference suggests rural American stereotypes of the era—simple folk outsmarting conventional expectations through practical thinking.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Ey Ad Si ag on in The Air The superior quality of Bausch & Lomb tenses, microscopes, Uield glasirs, projectiom apparatus, engineering and other scientific instruments 1 the droctuct of nearly OO years! experience. Real Thrift Every one who has got several gifts exactly alike will appreciate the shrewd- ness of this Ozark couple who, in the matter of presents, took things into their own hands. “Speakin’ of. being thrifty,” said Hi Buck, “f reckon Cy Wasson and his wife that came here from Towa about take the prize. “How's asked the stranger who was waiting in front of the black- Photographs like this are interest- ing souvenirs of Summer pleasures. But to get a satisfactory picture you must have a speedy lens that has been corrected with optical precision and skill. You are sure to get the most faithful results with a The adie wonderful power of this lens to gather and transmit light will surprise you. The Tessar has great speed, clear definition, perfect illumination. For portraits, landscapes or the swiftest things in motion—for use in weak light or on grey days—the Tessar has xo equal. When buying a lens use judgment. You will find valuable information in our new Catalog 37H. Write today for it. And remember that what your dealer can tell you may be of interest. Bausch €§ lomb Optical @. MEW YoaK WASHINGTON cHICAG aL Mock BOEESTER NY, euneHT smith shop while his horse was being shod. “Well, you see Cy and Mirandy wanted to celebrate their silver weddin; They had never eclebrated any an} versary before because, as Mirandy told my wife, the silver wedding was the first one where the presents would be worth more than the victuals. “Even then they worried a good deal for fear everybody would bring pickle- forks or butter-knives. But after a while they hit on an idea that worked first rate. “They wrote at the bottom of the in- vitations, asking the folks not to buy presents until they got there; for the jeweler from Buckeye Bridge would be in the yard with a full line of silver- ware, and no two pieces alike “That was clever,” said the stranger. 1s for its virtn Oxygen (peroxide)—Nature's purifier. Ask your Dentist—he knows All Druggists, 25 cents Sample and Booklet free on request McKESSON & ROBBINS, NEW YORK Add for the Calon Tooth Brush, ex ; not upon strong oils, carbolic ‘of other irritating disinfectants, but upon the presence of “Picked out their own presents, you might say.” “Yes,” said Hi, “but that wasn’t the best part of it, We learned afterward they dickered with the jeweler and got him to give them twenty per cent. on all he sold.”—Youth’s Companion. 940 “Irls WONDERFUL Mow FEELS ON WIS IN SPRING bays.” Exstablished 1788 The Sort to Call for at Your Club— To Proffer in Your Home: Carstairs Rye Perfect reliability—uni form quality — flawless | purity, Whiskey can’t be | better. larity attests the mainte- nance of its standard. Aged in wood —a blend of the choicest, purest ry scientifically distilled. If your dealer s' happen to have it to you through prices. Write Stewart Distilling Co Phila, New York Balto 123 years popu- Quickly Az Dries in 15 Tiren Tires are cotton fabr which tak: of tires say moisture become a enters. Tir proof the the Ide of | Send end we Tireneu or throt Ou vale ‘epkcation MA NATI 4406 Pa;