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Life, 1912-05-02 · page 47 of 58

Life — May 2, 1912 — page 47: what you’re looking at

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Life — May 2, 1912 — page 47: Life, 1912-05-02

What you’re looking at

This page is primarily **advertising**, not political satire. It features: **Main Content:** - Yale lock company advertisement emphasizing the "Night-latch No. 44" as combining convenience and safety—a technical product pitch explaining how the lock's spring bolt operates automatically when doors close. - Old Town Canoe advertisement promoting recreational canoeing as a popular leisure activity. - Abbott's Bitters cocktail advertisement. **Sidebar Content:** A poem titled "Style" (author L.L.E.) offering conventional Victorian morality about women's behavior and fashion—satirizing female vanity and foolishness rather obliquely. A brief comic dialogue called "The Spendthrift" depicting a child asking permission to spend pennies, contrasting parental thriftiness advice with the child's immediate desire. **Overall:** This is a typical early 20th-century *Life* magazine page blending consumer advertisements with light moral/social commentary through poetry and humor—not political cartoons or sharp satire.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

If there is some kind of Vacation you have always longed for but . never been able to find, send for ; eee sae FREE SUMMER VACATION GUIDES To NEW ENGLAND ashore and lakes of Maine, sachusetts, Rhode Island, nt social life, little hotels, like rm-houses in charming places, > and river, wonderful canoe ve lists of hotels and boarding houses se fee book Stee) using. name the revlon you prefer. HE NEW ENGLAND LINES Room + South Station, Boston, Mass. Convenience aud Safety Ss | The Yale Night-latch stands for conventence. The Yale Dead-lock stands for safely. tyle A night-latch is the technical name for what is often A dead-lock is one having a bolt without a Sie greawst GR onetKE aH calleda “spring lock""—a lock that is self-latching. spring, locked and unlocked only by the The gre ’ The night-latch is convenient, but heretofore has key. Such a bolt cannot be pushed back. Dame 1 is her name— always lacked the element of complete safey,because But the best dead-lock lacks the convenience All womes furnish to her mirth its spring bolt, if it can be reached, may be pushedback. _of the night-latch having a spring bolt. Aad are her ceascless game The Yale Night-latch No.44 unites convenience and safety. It is a dead- locking night-latch, or a night-latching dead-lock. It operates as a night- latch, but its bolt is dead-locked automatically when the door is closed. ‘This T think i ore correctly read is accomplished by the thin steel slide ‘‘S’’ shown above, which, when held Man makes his faults himself retracted by the strike, operates to dead-lock the latch bolt. This device is . the greatest improvement ever made in night-latches, and the No. 44 is the Not so with women; down they bow, i : only perfect night-latch. Remember the name—Yale—and the number—#4. In ev'ry land and clime, Ask for our ‘Book about Night-latches’” Fate makes a fool of man, ‘tis said, Bot in te war for pelf, Unto their god, not knowing how She fools them ev'ry time Now woe letide the thousand clad In garments twice too small; Now woo hetide the thousand’s mad Unhearing reason’s call. Now wor hetide the mobs who wear idle todesal No Locks are Yale Locks unless made by Yale & Towne heir hats about their necks; “ oe belie tie areal Hercepare Yale Padlocks Yale Door Checks Yale Hardware Who are but beauties’ wrecks, Did you ever hear anyone Simply shut the door—shut_ New designs are constantly being . praise a Yale Padlock by it softly, but shut it tight. added, samples of which can be seen From Ey pt's days, thro” maze and craze, saying it was as good as Fourstylesto meet allcon- in the salesrooms of leading hardware Each an is the thrall another? ditions, dealers. “Nei fea oe The Yale & Towne Mfg. Co. Quee ster of them all! Makers of YALE Products Local Ofc oe east ey ccide Bide. 9 Murray Street, New York Canadian Yale & Towne Limited, St. Catharines, Ont. LL.B. Canoeing is at its best when you own an “Old Town Canoe.” This is the canoe that has made this sport tg °2 Popular on all our river playgrounds, park lakes, k , ; The Spendthrift orts the seashore, ete. The . , Mortitex: Why, where are you going, i y ‘ Willie? Litree Witte: I'm going out to spend 1 ditddle, durably constructed, easy to manage, as : my pennies. You said to save them for wan. If you II where there is water to pl: = ati d a it’s rainin’ ha ! nls everywhere.” Prompt deliveries OLOTOWN ANOE CO., 1635 Middle St., Old Town, Me., U. a a Tue man who likes to hear himself ° y “Makes the best cocktail, A pleas: 7 Tne ‘imanywho eit i ‘ Dh nad ede OTN eee Ree oe talk always has an appreciative audience. ) with Grape Fruit, Oranges, Wine Jelly. At Wine Mer- chants or Druggists. Sample by mall, 25¢ in stampe. C. W. ABBOTT & CO., Baltimore, Md. comicbooks.com