Life, 1912-04-25 · page 32 of 44
Life — April 25, 1912 — page 32: what you’re looking at
What you’re looking at
This page is primarily **advertising**, with one editorial section. The main satirical content addresses **editorial attribution practices** in newspapers. ## Editorial Section ("Editorial Writers") The piece criticizes journalists and editors who casually attribute statements to newspapers using vague phrasing like "An editorial in The Daily Trifler says, etc." The satire suggests this is intellectually lazy—it creates "an aberration of perspective" by implying newspapers speak with unified authority when editorials are actually individual writers' opinions. The author advocates for more precise attribution: "An editorial writer in The Daily Trifler says," distinguishing the person from the institution. This reflects early 20th-century concerns about **journalistic credibility and clarity**—warning readers not to confuse institutional positions with individual writer opinions. ## Advertisements The remainder features product ads (Feltoid casters, Evans ale, Murray & Lanman perfume, and Grand Hotel St. Moritz), typical of Life's commercial content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ete” Thus the careless reader jg warned. He is better able mind that the editorial in after all but the emanation That unsightly 3 - Z Person, a mere writing pers scoring. datiage: : , 3 s os perhaps, but too busy earnin ; Me stipend to allow him to lear and ruin of costly what he is writing floors and rugs <$ % The facts m correct form my to bear in auestion ig can be avoided from a proprietor who know by_using = CASS : but dollar-chasin: ed : in The Doily Tri * LTO] "Casters “WH se rcnes ano Tips 7 would be too violent They will not scratch, mar, or stain,—are noiseless, and wear-proof. “FELTOID” Wheels and Tips are made of a durable resilient material which serves as a cushion tread, receives and absorbs the impact, and insures absolute floor and rug protection. UR Farniture and Hardware Dealers will supply you. Ask to have "PELTOID™ Casters put on all the new forniture you Florida W purchase, and see that "FELTOID” is stamped on every wheel orida ater and tip. Send postal, anyway, for booklet No. 8 “THE UNIVERSAL PERFUME” THE BURNS & BASSICK CO., Sole Manufacturers Has a marked individual Deck tof. Bebletner Coes quite its own [4 and should ng be classed with [@ cheap perfume which usurp RQ the name by can nowise NQapproach | in. quality or i permanence Editorial Writers The facts stand after Attention, publicists! You should be century’s B test. Forth more definite in referring to editorials . afte a aving. ae in newspapers, of, for that matter bath, after 44 shaving, 2 other periodicals. It is decidedly mis- for general toilet pur leading to a hasty and not overly dis poses it is the f one. thing ¢ criminating public to use this form: “ An aceeek editorial in The Daily Trifler says, ete.” use, if you Beg are seekin This ercates an aberration of perspective. the genuine and the bed It is too much of a concession to the ACCEPT NO SUBSTITUTE! omniscient, to the sacredness of the Pr wiimote ssi ‘ sasiitenst printed word should be ane of the first Biting out requisites ordered A better form would be: “An edi- Sample mailed om receipt of six ceuts 19 dey For a oe cies torial tcriter in The Doily Trifler says; LANMAN & KEM is wae bl Always Ready Always Dependable Enjoyed by Everyone Everyichere The Ecer-Ready Entertainer. | Your Dealer or C. \S & SONS, Hudson, N.Y. SWITZERLAND **oieuen ord | visit ST. MORITZ 0, With its World-Renowned Mineral Springs Highest and Most Fascinating Resort in Switzerland The exhilarating Alpine air and sunshine of ST. MORITZ _ promote EWED HEALTH and VIGOR. GRAND HOTEL ST. MORITZ The Hotel de Luxe of the Alps Opened in 1905. Every Modern Improvement. 300 rooms. PAvate Suites, with own Bath and Dressing Rooms, Thorough quiet secured by double passages’ Grand Society Lounge. with most beautiful view on the Lake pes and Mountains.’ Most modern Sanitary and Ventilating Great Vartety of Delightfal arrangements. Vacuum Cleaner. Lifts to all Floors. ae p Daily Concerts by the Milan Orchestra. jadine Kxpreee Tratn: Calale—Parts-SM ol geetoiee Mtustrated Tart from "Town and Country” Tratel Bureau, 389 FYI Ate, rrom the Hotel Manager; or (tn Bayt A HARE RESTORE {fom GOULD & PORTMANS Lid, 64 Nev Oxjord Stred, London.