Life, 1912-04-25 · page 31 of 44
Life — April 25, 1912 — page 31: what you’re looking at
What you’re looking at
This is a **full-page advertisement**, not satire or political content. The B.F. Goodrich Company promotes its tire service and products in Life magazine. The ad addresses a consumer choice: buy generic "just tires" or invest in Goodrich's comprehensive service network. Key selling points include: - **40 years of manufacturing experience** backing product quality - **"Goodrich Service"**: a nationwide dealer/service station system providing post-sale support, repairs, and replacements - Availability in multiple styles and sizes across all outlets - A reassurance about meeting high demand ("tremendously increased capacity") The central circular emblem emphasizes the company's proven track record and organizational infrastructure. This appeals to buyers concerned about tire reliability and convenient maintenance—significant considerations when automobiles were newer and tire failures more common. The ad positions quality service as differentiating Goodrich from cheaper competitors, making this early automotive marketing focused on **customer loyalty through after-sale support** rather than price competition alone.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The time to decide is now— Will you secure inexpensive, pleasurable mileage, or— “just tires’’? “Goodrich Service” is no abstract phrase. It means, first of all, GOOD WILL service—and a square deal to all. It is backed up by the greatest organization ever provided to keep in touch with and care for the tire user’s wants. “Goodrich Service” is neither new, patentable nor sensational; it is as old as GOODRICH TIRES MADE OF REAL RUBBER The Original American Clincher With the White Tough Tread The integrally molded tire; built as a tributing houses—supplied with tires in unit and cured as a unit—combining the all styles, to fit all rims, to suit all pur- qualities which only FORTY YEARS poses—where replacements are always of rubber manu- convenient and ad- facturing experi- There justments always ence could produce. has never been a satisfactory to the season when the direct tire user. One hundred unforced demand for Good- Will you buy “just . : k rich Tires did not exceed tires,” or partake of vice stations take by thousands Goodrich Service care of the tire user the utmost capacity of our fac- —in both pleasure after sale, A com- tories. The issue has been met and mileage a plete system of dis- this year by a proven quantity. tremendously increased capacity THE (8 which will enable us to care B. F. GOODRICH CO. for dealers and users to AKRON, OHIO the fullest extent. branches and ser- Largest in the world. RAGE MARK comicbooks.com