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Life, 1912-04-18 · page 8 of 54

Life — April 18, 1912 — page 8: what you’re looking at

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Life — April 18, 1912 — page 8: Life, 1912-04-18

What you’re looking at

This page is primarily **advertising and commercial content** rather than political satire or editorial cartooning. It features: 1. **Wetzel advertisement** (top left): Promotes sporting breeches and riding coats for hunters and polo players 2. **Apollo Bros. cigarette ad**: Claims superior quality and artistic merit 3. **Knox Hats advertisement**: Claims to have "revolutionized the Hat Industry of the World" 4. **Chartreuse liqueur advertisement** (center-bottom): Discusses a U.S. Supreme Court decision confirming the Carthusian Monks' right to use the "Chartreuse" name/label for their liqueur The only quasi-editorial content is the Chartreuse section, which explains a legal victory rather than offering satire. The sailing ship illustration appears decorative rather than satirical.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Est, 187¢—Ine. 1910 THE WETZEL BUILDING 2and 4 East -Fourth Street NEW YORK SPORTING and MUFTI TAILORS, BREECHES MAKERS “Throw-on" overcoats ready for taien or country service 2 Wetzel Sporting Departm REECHES — This branch of our business has been developed by the best talent of London makers to insure the satis- faction of prominent hunts- men and polo players who heretofore were unable to secure such garments in America. Our Breeches and Riding Coats employ every practical detail. Here is Real Cigarette Distinc SPE tte report i 100 Cigarettes with Your Monogram for $2 methods, or bugle playin her form of succeeds only in which is inferior to her places by other he cannot hope to any other ground than his And imasmuch as the very es: nf his success depends upon his ot : old thing, his pros- of better business are not encour- © public is willing to support clerg: long as they stick to their regu by paying them just as 1 between the two, probably any one of us would prefer to be saved by the first. rgymen would abandon entirely ea of catering to the public, s ascment is concerned, Kly limit their services to offices of prayer and consolation—in the long rt they would bly do better than present. For at present outside of their avocation there scems to be 4 for them to do but to lool forward to becoming special writers for yellow journals, And even these posi- Present seem to be pretty well taken up. “A MEAVY PASSENGER moe Hats Have Revolutionized the Hat Industry of the World Knox Bullding. Sth Ave. Bullding. ‘Singer Butldisg| Since the decision rendered by the United States Supreme = Court, it has been decided by the Monks hereafter to bottle CHARTREUSE (Liqueur Peres Chartreux) both being identically the same article, under a combination label representing the old and the new labels, and in the old style of bottle bearing the Monks’ familiar insignia, as shown inthis advertisement. According to the decision of the U.S. Supreme Court, handed down by Mr. Justice Hughes on May 2gth, 1911, no one but the Carthusian Monks (Peres Chartreux) is entitled to use the word CHARTREUSE as the name or designation any kind of a profit, meas. ol iqueur, so their victory in the suit against the Cusenier Company, representing M. Henri Lecouturier, the Liquidator appointed by the French Courts, and his successors, the Compagnie Fermiére de la Grande Chartreuse, is complete. The Carthusian Monks (Péres Chartreux), and they alone, have the formula or recipe of the secret process em: loyed in the manufacture of the genuine Chartreuse, and ave never parted with it. There is no genuine Chartreuse save that made by them at Tarragona, Spain. ep them goin pus prices to he 1s prices to those who ured in rs and cents, But when it comes to t rantecs which go with the life « fier, a cle nan who is willing to accept four hundred dollars ‘ood for the purpose one who wants four thousand. In fact, R he four-hundred-dollar-a-year man seems to have more virtue in the cyes of the public than the four-thousand-dollar man; and if there is any distinction At Grst-class Wine Merchants. Baitjer & Co.. 45 Broad Sole Agents for U1