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Life, 1912-04-18 · page 7 of 54

Life — April 18, 1912 — page 7: what you’re looking at

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Life — April 18, 1912 — page 7: Life, 1912-04-18

What you’re looking at

This page is primarily **advertising content** rather than satire or political commentary. The main feature is a large Jackson Automobile advertisement emphasizing value propositions: "reputation," "size," "power," "riding ease," and "style/finish." The ad targets middle-class buyers seeking practical automobiles. A small cartoon titled **"Pilgrim's Progress"** appears at top right, showing a figure climbing a rocky hill—likely a visual pun on John Bunyan's allegory, though the specific satirical point is unclear from the image alone. Left-side advertisements include Hotel Taft (New Haven) and a Paris-Lyon-Méditerranée railway tour. A text article on "The Pay of Ministers" discusses clergy salaries and automobiles, but appears unrelated to the visual content. The page is typical early-20th-century *Life* magazine: mixing commercial ads with light humor.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

NEW HAVEN will find at the new HOTEL TAFT sat accornt! every modern con- ve, the bes! French cuisine, courtcous es from Boston by motor. ormmodations. MERRY & HOOMER, Managers tne sckated management are the Hotel Doe, tbe Ho: | Namau, Long Beath, L.T..and the fi cM PARIS — ATWON MEDITERRANI France's Greatest Railway Automobile Hine thru Alpa, the most beautiful stle and village scenery Late Geneva to the Mediterranean oy Automobile 456 MILES _ 5 DAYS $38.70 ruicularsaddress |. General Agency Pay of Ministers wy the Rev. Mr. Sheldon udependent, shed tears at clergymen were poorer her class of workers. tre of a congrexa- cing several millionaires, who n their automobiles, that ininister twenty years ago ired dollars, and now he two thousand. reason for this? ne reason is, that the thing new to offer the r—by means of serums, and new: discases—dis- every week—keeps. the alive in his exploits, as he is never chary speriments, and inasmuch esn’t care very much xperiments succeed oF not, ies to make money. That rs don't all make money. nart ones at the top make st because they are con- new remedies. ulso has advantages. Last housand new statutes were dea part of the legal country, The interpreta- aiutes means a lot of new wyers, And what is true nd lawyers is true, ina r professions. Constant on in all of the n is at a stand w to offer. If he his church programme No TE too NSTESE No sand too deep Your search for real value leads straight to the Jackson ERE are the facts—the Jackson gives you the most, in every essential detail, for a given price. The most in reputation— For ten years we have been building automobiles—cars of consistently high quality, which have earned for the Jackson a national name and fame as a car of consistently good service. Each year we have learned; each year we have progressed; each year we have built better cars. The most in size— Wheelbase of 124 inches—ten feet and four inches—in the Model **52"* at $1800; 118 inches in the Model 45" at $1650: 110 inches in the Model “32” at $1100. Long wheelbase means long bodies—wider doors—more room—and greater comfort. The most in power— Fifty horsepower for $1800; forty-five horsepower for $1650; and thirty for $1100. Where else can you find such generous power equipment at such prices ? The most in riding ease— Extremely flexible and easy action assured by the four full elliptic springs on each Jackson model; and the riding ease thus gained increased by big wheels and tires, and long wheel- base. From 3314 to 100 per cent greater ability to absorb road shocks than the types of springs most generally used. The most in style, finish, ap yearance— Flush-sided bodies, with all levers and door handles inside; long, low, clean-cut lines—true expression of the torpedo body idea. Perfect carriage work and all upholstery of the highest grade of leather. All we ask of you is to make the Jackson your standard in your search for the greatest value and in your comparisons. If you will do this, without favor or prejudice, and if your idea is to get the most for your investment, we predict that you will become a Jackson owner. Send for the catalogue. JACKSON AUTOMOBILE CO., 1300 E. Main Street, Jackson, Mich. comicbooks.com