Life, 1912-04-18 · page 54 of 54
Life — April 18, 1912 — page 54: what you’re looking at
What you’re looking at
This page is primarily **advertising and book reviews**, not satire or political commentary. The main content features a **Franklin Model D automobile advertisement**—a six-cylinder, thirty-eight horsepower car marketed as the "big brother" of Franklin's "Little Six." The ad emphasizes practical features: comfort, speed, durable tires, and an air-cooled motor requiring less maintenance. It targets middle-class buyers concerned with reliability and economy. The right column lists **new book releases** (titles like *God and Democracy* and *The Old Nest*) and includes advertisements for **Club Cocktails** (a bottled cocktail brand) and **Cortez Cigars**. Below the Franklin ad, a section titled **"Still Up-To-Date"** gently satirizes modern dining habits—mocking the fashion-conscious wealthy for eating dinner at eleven p.m. and conducting elaborate tea and sugar imports, contrasting this with older, simpler eating schedules. This is light social humor rather than sharp political satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Books Received The Labyrinth of Life, by BA y Valentine. P. Dutton & Co. $125) The Earning Power of Railroods Floyd W. Mundy. (Moody's hd Book Dept., 35 Nassau Si, N. God and Democracy, \ (Forbes & Co., Chic: The Heralds of the Watson, (John Lane Co.) Beyond the Law, by Miriam Ales der. (G. P. Putnam's Sc The Old Nest, by Rop (Century Co. $1.00.) The Burgundian, by ‘Marion Pex Angelotti. (Century Co. $1.30.) The Terrible Meck, by Charles Rass Kennedy. (Harper & Bros i Flower of the North, by James Olive’ | Curwood. (Harper & Bros. is Japonette (The Turnin Franklin Model D i Robert W. Chambers. (1 0. $1.35.) A Child’s Journey witl A Six Cylinder | Kate Douglas Wiggin. Thirty Eight Horse Power Car ns fey Bomees - pe Nora A. Smith. (Houghto: The “big brother” of the “LittleSix"’Franklin. | Roston, Mass. 75 cents.) F . The Pagan Trinity, by B A light weight, large five passenger car— | uate ce , noted for its riding comfort and speed. Oliver's Kind Women, by Philip Gite (Dan Estes & Co., Boston, Mass. $125) Four full-elliptic springs and a laminated The Prison Without a Well, by Rabi wood frame keep the jars and jolts from the pas- Aureus. CHenty Halt ® Co. aad sengers, Speed is comfortably made over all —— = roads, 1 TEST FOR YOURS Large tires and light weight insure maximum Mix the best cocktail you ko tire service. Delays and wasteful expense are how — test it side by sideag avoided. Tires, instead of blowing out, last Club Coc their natural life. The air-cooled motor saves complication and No matter how good a you make you will notice a sm weight. Utmost simplicity and dependability are H ness and mellowness in the Ch secured, Cocktail that your own lacks, || Club Cocktails after accurate Thirly fice hundred dollars at the factory blending of choice liquors obtain Wi a t their delicious flavor and delicate rite for catalogue of ll models | aroma by ageing in wood before bottling. A new cocktail ean never have the flavor of an aged FRANKLIN AUTOMOBILE COMPANY j) Sota fis, Aerste pnd bic rd blends, bottled, ready Syracuse N Y | to serve throath cracked ice. Refuse Substitutes AT ALL DEALERS G. F. HEUBLEIN & BRO., Sole Props. ‘Hartford New York ” London Still Up-To-Date who rise at one of two, dine at ei and retire when the morning is unfolding all its glories and nature putting on her dinner at eleven o'clock in the forenoon, most pleasing aspect—absolute insanity ? and, shortly after eight, were wrapt in Swift has observed, such is the extent slumber. How would these people be of modern epicurism, that “the world astonished, could they but be witness to must be encompassed before a washer- the present distribution of time among woman can sit down to breakfast!—i. e., the children of fashion! Would they by a voyage to the East for tea, and to not call the perverse conduct of those the West for sugar.” (Concluded from page 844) “MADE AT KEY ‘WEST. THE WILLIAMS PRINTING COMPANY NEW YCRK Comicbooks.com