Life, 1912-04-18 · page 53 of 54
Life — April 18, 1912 — page 53: what you’re looking at
What you’re looking at
This page contains mostly **advertisements rather than satire or political cartoons**. The top left shows a **Barrett Jacks ad** for auto equipment—a straightforward product pitch claiming Barrett jacks are found in quality motorcar toolboxes. The remaining content is wedding and luxury goods advertising: **Dean's catering service** offers customized wedding cakes and favors; **Houbigant perfume** ("Coeur de Jeannette") markets French fragrance to fashionable women; and **Life magazine itself** advertises discounted three-month subscriptions using an Irish joke comparing kissing to eating olives—the "first olive" is the teaser to create habit. There are no political figures, caricatures, or satirical commentary visible. The page reflects early 20th-century consumer culture targeting wealthy New York audiences interested in upscale goods and services.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“The Jacks that Duff Builds” sfound in the equipment of the leading motor cars. ar unlessit hasa “Barrett” in the tool-box— quipment is the guarantee of a high-grade car. vhen a car is cheaply cquipped it is usually construct d,and when the veneer wears off, its de~ Suggestions 7or Weddings Send us the Color and Flower Scheme of your Wedding. the number of guests expected at the Reception and the size of the Bridal Party, and we will be pleased to send you suggestions of DEAN'S latest New York ideas, with prices, of Wedding Cake in boxes with monograms of distinctive design, filled with DEAN'S famous Wedding Cake, the Bride’s Cake, containing special gifts, unusual Favors for the Bridal Party, Cases for the Ices, Special Confetti, the Bride’s Cake Knife, etc., etc. EXPRESSAGE PREPAID To any shipping point within 300 miles of New York City, provided the rate is not more than $1.50 per hundred pounds, Visitors to New York always welcome. Dept. D Eeeilebed ’ 628 Fifth Ave. ‘ears New York Lest You Forget An Irishman once remarked that kissing a girl was like approaching a bottle of olives; after you got the first one, you wanted more. ‘That is the reason why we make it possible to secure a three months’ subscription to Lire for one dollar. It’s only the first olive. Then you he habit. his offer is net, and open only to new subscribers. These trial sub- scriptions should come to us direct, not through an agent or dealer. Send in one dollar (Canadian $1.13, Foreign $1.26), with your name and address, and be joyful for three months. Lire, 17 West Thirty-first Street, New York City. ubscription $5.00. $5.52. Foreign $6.04. wer eS. Be ya] The Spirit of the Flowers elusive, yet alluring, fills the heart of ' Coeur deJeann (HEART eannett It is the glory of all the wers, embodied in an ex- ste odor bythe world’s acknowledged crater of nest perfumes — HOUBIGANT PARIS Fer women of fashion who demand distincti sores. Use spanngly. Deintly bored, Pounce bot ‘Sample of Corur de Jeannette for 20c—actual cont, postage, etc. PARK & TILFORD, 225 Fifth Ave., New York City Sole Agents im the United ater comicbooks.com