Life, 1912-04-18 · page 5 of 54
Life — April 18, 1912 — page 5: what you’re looking at
What you’re looking at
This is **not a political cartoon or satire page** — it's a straightforward automobile advertisement from Life magazine. The page features an **Elmore Model 27 automobile** (a five-passenger light torpedo priced at $1,250, or $1,350 with top and windshield). The ad's main claim is that the Elmore's "Valveless Motor" provides superior continuous power compared to conventional engines because it delivers eight power impulses per engine cycle rather than four. The text explains technical engine advantages to appeal to early 1900s motorists. There's no satire, political commentary, or caricature — this is genuine product marketing from the Elmore Manufacturing Company, based in Clyde, Ohio, with sales offices in Detroit.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Model 27—Five-Passenger Light Torpedo, $1,250. With Top and Windshield, $1,350. The Elmore Valveless Motor Gives You More Continuous Power Than Other Engines , 7OU'VE read a good deal about continuous power impulses in an automobile engine— what is known technically as continuous torque. Of course it’s easy to understand that the more the power impulses of the engine overlap, the smoother and more economically the car will run. And the less the power impulses overlap, the more jerky the car-movement will be, and the more fuel it will use. Now, in the ordinary 4-cylinder engine, only every fourth stroke of the piston has power behind it. Out of sixteen piston-strokes making up one complete operation of the four cylinders, there are four power-strokes. That is far from continuous power-impulse and far from smooth-running. Makers of ylinder cars have dwelt strongly on this fact, showing the greater overlap of power in a six-cylinder engine and the consequent greater smoothness of operation. And their argument is sound. , But in the six-cylinder engine it is still true that only every fourth impulse is a power-impulse—six in all to cach complete operation of the engine. In the Elmore Valveless motor, every other impulse is a power-impulse—cight power-impulses out of every complete operation of the engine. CLO Ses In other words, a four-cylinder Elmore Valveless Motor will develop more continuous power than any six- cylinder poppet-valve engine, with consequent greater ease and efficiency. What Valveless Construction The One Proven Successful A Model for Every Motor- Means to You Valveless Motor ing Need ¢ troubles canse ninety per cent of motor-car ciency, Th ¢ from 20 to 40 ch vaive of t ry. 69 parts on 4 cylinders, Unt k in almost perfect co-ordina a ic Il fraction of a second—the eylinde it elane But ie is well to ne can show such features which the Elmore valveless ¢% ruction valuable Write for teresting free booklet and we'll tell are patented and exclusive. you where to see the car. ¢ has been in f a a 0 in the way of h will meet your utms We use the best materials, the hi of workmanship obtainable. In paction lta: eynonyey for quality pkeep expense—every motorist knows it. Elmore owner never has such items to pay, f such annoyances to meet, THE ELMORE MANUFACTURING COMPANY, Factory, Clyde, Ohio Address all communications to GENERAL SALES OFFICE Si9qgin'siciigan comicbooks.com