Life, 1912-04-18 · page 4 of 54
Life — April 18, 1912 — page 4: what you’re looking at
What you’re looking at
This page is primarily **advertisements** with one literary feature. The left side advertises Welch's Grape Juice as an all-purpose beverage for any occasion ("before-breakfast drink, a noonday pick-me-up and a before-bedtime nightcap"). The right features ads for Chiclets chewing gum and Binner Famous Corsets, plus a Prophylactic toothbrush ad. The center contains "Rhymed Reviews" — a poem called "The Way of an Eagle" by E.M. Dell, about a soldier's daughter named Muriel and a Captain Nick. It's a sentimental narrative poem about romance and duty, typical serialized entertainment in early 20th-century magazines. **This is not primarily satirical content** — it's a commercial/entertainment page representative of Life magazine's mixed advertorial format of the era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“LEE ES “Come and Join us— It's a Welch Grape-Ball” WELCH’S is ¥ the business man’s drink. As a Welch Grape-Ball— high glass, piece of ice, fill half with WELCH’S, half with charged water—it is an immediate answer to every thirst-request. You will ap- preciate its delicious tartness. WELCH’S is a before-break- fast drink, a noonday pick- me-up and a_before-bedtime nightcap. You always will find Welch's Che National Drink Grape Juice served in the best cafes, hotels, restaurants, on dining cars, at soda fountains—wherever peo- ple drink in public or in private. “Get the Welch Habit—It’s One that Won’t Get You.” Keep a case at home for family and social use. Ask your wife or mother to write now for our free book- let of recipes for dainty des- serts and delicious drinks made from WELCH'’S. If unable to get Welch's of your dealer, « all send a trial dozen pints foi xpress free east of Omaha. — Four-ounce bottle by mail, 10 cents, The Welch Grape Juice Company Westfield, N.Y. Rhymed Reviews The Way of an Eagle (By E. M. Dell. G. P. Putnam's Sons) “Who dares to rescue Muriel, My daughter?” asked Commander Roscoe, Hemmed in by Afghans fierce and fell Who cat em up alive, like Bosco. “TM take the j “ My ca But still 1 And if they capture us? I'll shoot her.” ” quoth Captain Nick ; He drugged that lady-in-distress (She wouldn't act the way he told her), And, well-disguised in native dress, He bore her off across his shoulder. But when she woke among the hills 1 she thoug simply h Yes, Muriel, the soldier's child. In danger hardly proved adaptive, For ii nee, When a hillman wild Crept softly up to take her captive And Nick destroyed him with a curs Upon the turf his life-blood spill She only hated Nick the worse— She didn’t like his style of killing, The bride of Then jilted him, without a plea To justify her queer behavior. ant savior 5 And Nick, though hurt a And quite Obliged the That when she wanted bi him. she'd tell "Twas after many cl That Muriel discov How agle, soar; ¢ loved him . she owned ( none too ‘d her spirit’s deepest foun- And off they flew to noon Among the Himal Mountains, ‘ hi REALLY DELIGHTFUL The Dainty Mint Covereh | Candy Coated Chewing Gum Chiclets are the re- finement of chewing] um for people of re- inement. Served at swagger luncheons, teas, dinners, card par- ties. The only chew- ing gum that ever| received the unqualified sanction of best society. It’s the peppermint—the true mint. Look for the Bird Car packages. beautiful Bird Album free. For Sale at all the Better Sort of Stores Sc. the Ounce and in Sc. 1c, and 2$c. Packets SEN-SEN CHICLET COMPANY Metropolitan Tower y jew York g FAMOUS CORS The Binner Boneless Curset neo form in the most a7 fshion oft 18 East 45th Street, New Yo Comicbooks.com You can secure af} '