Life, 1912-04-18 · page 40 of 54
Life — April 18, 1912 — page 40: what you’re looking at
What you’re looking at
This page satirizes the early 1900s fad of outdoor "sleeping porches"—a health trend promoting fresh-air sleeping as cure for tuberculosis and bronchitis. The left section mocks this craze through Mother Goose parodies, showing families freezing in winter storms while pursuing this fashionable but impractical health practice. The humor lies in the contradiction: people expose babies and themselves to dangerous cold believing it healthful, while the verses imply illness and death may result. The cartoons undercut the craze's logic—"Little Bo-Peep" loses sleep from moonlight; one poem sarcastically hopes the baby survives exposure. The implicit critique: blind adherence to medical fads, regardless of common sense, reflects broader Progressive-era skepticism about unproven health theories being marketed to the public. The page otherwise contains advertisements (Atwater Kent ignitions, Gibson's whiskey) and humor columns typical of *Life* magazine's mix.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
OOLISH PORARIES OG The Sleeping Porch Craze as Seen by Mather Goose Jack and Jill until 1 with snow all white is, are froze as caught bronchitis. Shivery divery dide! The family sleep outside. i dad— kes us mad ve to sleep outsid Hush-a-by, Baby, out in the storm What does it matter if Baby ain't warm? When this fad’s over, we'll all sleep in- side, And T hope of exposure my babe won't have died! Little Bo-Peep Has lost her sleep, The rising moon it wakes her, And there she lies h open cyes iM early sunshine bakes her. Atwater Kent Ignition System cP change to the Atwater Kent System now before the ‘Summer season catches you unprepared for the full use and enjoyment of your car T= over your ignition troubles of the past year and The Atwater Kent System combines the best features of magneto and battery ignition without their weaknesses, It produces a hot dynamic spark for each power impulse with un- failing precision—it will give better results than the best dual system, ‘The Atwater Kent System has been welll and favorably known throughout the automobile trade for more than teven years. It is widely used by car manufacturers as regular equipment. Ask your dealer or garage man about it, and write to-day siving make and model of your cer of motor, and we will send our descriptive booklet “L." full of interesting ignition information. Atwater Kent Mfg Works 52N.6thSt.Philadelphia.Pa. a THE FINEST WHISKEY IN THE WORLD == E have several thousand gallons of Gibson's Celebrated Rye Whiskey distilled more than VV eleven years ago, and never taken out of the wood; ripened and mellowed by the mature —=——_ methods of time; smooth and delicate, with a wonderful bouquet—a whiskey too fine to market in the ordinary way. It will be drawn in one-gallon demijohns, boxed, sealed and shipped direct from our warehouse to’the order of your dealer—or to personal address—at T.en/Dollars/per gallon’ The Gita Diling Coneaty (Phinda, Pa, § A Question Move out my cot to th acant lot Crerx (to woman who For this “ Sleep-in-the-Open” fa over everything in the store have got! ing anything): Excuse me, madame, Mitts on my fingers and socks on are you shopping here? tocs, Customer: Certainly. What would 1 But long before morning I'm perfectly be doing? Crewk: E thought perhaps you might be taking an inventory. There is a man in our town, —Woman's Home Companion And he is Nobody's F I summer he slept out of q “[ ste one of our big corporations is Until it got quite cool; going to do something for ats old clerks.” But when he found his pillow wet | “Good enough! What form will it With snow and hail and rain, take?" froze! He jumped out of his breezy cot “Well, after a man has been with And slept indoors a them twenty-five years, they're going to —Horper’s Magazine. give him a gold stripe on his sle -Louisville Courier-Jour Make This Year Brighter. Unconvi Caroni Bitters. Money bac! convinced | Oct. C. Blache & Co. Mr. Howells, according to a story that he tells hir shares the fate of the prophets and heroes who are more es- teemed road than in their own house- holds. He says I got into ai n word in a sentence. My t there was no authority in favor of my usage, and I held that there was. So, to end the matter, I took the dic- i 1 looked it up. I said, “here it is, with just Teemployed, ands trad: the Monogramed Cigarettes Reflect Your Individealty quotation aloud. But my When they are especially fine cigarettes they rv fleck yor ife was. atil biois. taste as well, You secure both when you smoke cirarel wife was still dubiow make. Plain, gold, silver, cork and straw tips, “Who wrote that?” she wished to $2.00 per hundred with your name or i know. a Crest Cont ob rma: otec Fraviriog Fearared Again I studied the printed page. eee Oe Se tsien tar eek fob eeey Thy, ays ells.” Mathues Brothers cigarettes are exctusively hand made Set see Morel ' purest election of Fushias tooeceo._ Tey af, und ea Oh,” answered my wife, with trium- than the Dest cigarette you have ever amoked.” Special Cat he’ i: Pared for clubs, colleges, fraternities: also for dinner ca phant scorn, “he’s no authority! Lacs rena yh steerer deok pemin o~ —Youth’s Companion. Print tnitials plainly: specity tip desired: enclose ose, In letter. All cigarettes packed in attractive boxes of 100 ac You take norisk Ifthe first five cigarettes you smoke st! ‘satisfactory, return the balance and we will refund your maa 832 MATHUES BROS., 619 Madison Ave., New York 0 Comicbooks.com