Life, 1912-04-18 · page 39 of 54
Life — April 18, 1912 — page 39: what you’re looking at
What you’re looking at
This page is primarily **advertising** for White Motor Cars, with supporting editorial content about New England attitudes. The main article ("Opposition in New England," continued from page 828) rebuts stereotypes about New Englanders—specifically that they are pessimistic old maids. The writer argues New Englanders are actually calm, sensible, and possess deep cheerfulness that doesn't require outward display. The piece defends regional character against popular mockery. The **White Motor Cars advertisement** occupies the right column, promoting electrically-started vehicles as modern, efficient, and logical. The tagline "The Car That Made Long Stroke Famous" references White's engineering innovation. The small cartoon at bottom left (captioned "THE BOSS HAS BEEN SWINDLING. I'LL NEVER MAKE A RE-") appears unrelated satire about workplace deception, likely continuing from another page. The **Three-Fold Bill-Fold** advertisement on the left sells a leather wallet product. Overall: a mixed editorial/advertising page typical of early 20th-century Life magazine format.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Second: That it is the habit of New do in lower planes of life. This is be- Englanders to look upon the dark side. cause their cheerfulness and serenity (Vide story of old lady when told that are too deep for the surface to be ruffled she had very little trouble in her life, by every passing zephyr. replied, “No; but I have made the most Third ry. In order to disprove of it.”) Nothing could be more slan- this charge it is only necessary to point derous than this statement. New Eng- to the number and variety landers are calm in their own superi- ority; they are saturated with common any other region in the world sense and do not always display the Anybody who has no should same outward hilarity that other people (Conctuaeaon eae snion, -* Three-Fold Bill-Fold i ook, Better than anything previously nadied to be fully appreciated—a The highest class materials and cle and it Eee biemish 1a any part of Shake favs) ceeat feather, dull Onish, very limp and J thin and exceedingly dataty and neat. cir task Roney refunded If not satisfactory to Eng. cll aend direct on FeceiDt Tamlet’s te Pate, Sara | WuitE Moror Cars vere 3g 0 am;” ELECTRICALLY STARTED AND LIGHTED Opposition in New England (Continued from page 828) «ngine has arrived and the house burned down, ofler topics of conversation for weeks aficrwards. Tue Vitace Fuxerat—This event, stich takes place quite mtenusa sigh a’ geet TE CARS are equipped with a start- Is UP every variety of entertainment, : ing system that cra 1}: S the motor easily incloding sentiment, gossip, morbidity, ind post-mortems. and naturally. There are no valves to leak, no The aforementioned list, while not exoplete, at least is evidence that pes | gears to engage, and no explosions in the ag ees Saat Jn New Ene: : cylinders while the pistons are stationary. The pis order, however, to deal with the h White starting system is one hundred per directly, we shall mention fer of the popular delusions, as fol cent efficient. Moreover, the lights are oper- Pint: That New England is' peopled ated by the same system that starts the engine. by old maids, who are necessarily mo- x Logical isn’t it? i , tankerous. Nothing could absurd than this, The New Yadead spinster of to-day, instead of k “THE CAR THAT MADE LONG STROKE FAMOUS” being a pessimist, is a harmonious and Perfect creature, entirely beyond the tack of any ordinary man, She has ; = SS Faced the higher plane of joy. The White [im] Company CLEVELAND Manufacturers of Gasoline Motor Cars, Trucks and Taxicabs THE BOSS MAS BEEN SWIN- I'LL NEVER MAKE A RE- comicbooks.com