Life, 1912-04-04 · page 7 of 80
Life — April 4, 1912 — page 7: what you’re looking at
What you’re looking at
This page is primarily **advertising** rather than political satire. The central illustration shows two men in English sporting attire—one wearing a Norfolk jacket, the other a Conduit coat—discussing outdoor clothing. The advertisement is for **John Wanamaker** (New York department store) promoting "English Sporting Clothes," emphasizing imports from England available at their Burlington Arcade. The text details jacket specifications and prices ($18-$36). A secondary ad promotes **St. Moritz** as a luxury Swiss destination. At the bottom right, a small cartoon shows an "obey that impulse" message, likely encouraging spontaneous shopping. The page reflects early 20th-century American aspirations toward British fashion and leisured lifestyles among affluent consumers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
rstand tte of value ige of vy the for its h fab. roper and ! else. or make . praise up at cn whea years, others ond you ees. Lit may in this H those will say of you that your ) small, your heels too high dress too low. He will ob- wf vanity case. Even your bid you cast into the fire. not heed him, for she who things will always hold him, hohe raves inst them. are a Suffragette it will ease levi because he will have some- hing te "ase you about, Do > be inveigled (fooled) into be- comin he calls a sensible woman. For wa he has persuaded (influ- enced) Sot to make yourself unattrac- tive to. Ul other men then he will go ne to theatres and restau- he may observe (gaze se women who manage to rs and the admiration of men, being systematically and con- ish. he stray from the straight nor pray, nor put ashes |. for he will return repen- ys come back. scom to take him seriously, s or his comings or his stay- When he returns from one trips” look at him as though not there. Say to him, Ah, tc iuss over him, for he likes ussed over, and if you ‘argue will give him a chance to get you ignore him lightly, he will is a brute and will begin And in & short time me (gentle) and will to be made much of, as in ys before you found him out. every wife finds her husband out though she may guard (hide) it asa sccret from him, Yet she will rea- son, is she wise? Having secured (caught) this specimen it behooves her 6,000 feet above the Sea. ‘he Engadine: World renowned Mineral Springs Jatest improvements: The most fashionable of the ALPS: Golf and Tennis Tournaments: of delightful Excursions, ‘et from Swiss Federal Railway Ca,, 41 Fitth Ave., New Yerk ENGLISH SPORTING CLOTHES The largest imports of English out-door clothes that come to America come to Wanamaker’s—to the Burlington Arcade. The New English Norfolk Jacket Chicfest charm of this idcal out-doors’ coat is the slashing of the back at the shoulder blades. These flaps permit abs lute freedom of movement for— Golfer—tennis player—cquestrian—pedes- trian, Jackets of hand-loomed Shetland tweeds and Donegal homespuns, suggesting moors and sandy roads. Soft-roil front; three patch pockets. Cuffs open and button back when strentious sports are on. $30. Conduit Coat The Englishman's favored coat of the season, ! raglan coat, 42 inches long; 4 ce sleeves, cuffs, quarter lined; patch pockttes through buttons of leather. 's you ever saw! lands, West-of- England coverts. $3 ight of weight—just warm cnough for this season. JOHN WANAMAKER NEW YORK to hold him. For when they become husbands, they are all alike and one is as good as another. son out these things then and let your reasonings co- here. Kote Masterson. Straxcer: Can you tell me where I will find your Bureai of Vital Sta- tistic: Farurr Brows: I kin give you the village dressmaker’s address. She knows the age of every woman in town. on OnEY THAT IMPULSE comicbooks.com