Life — April 4, 1912 — page 5: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

tar ave had Ainslee’s & mMaga- he April a nove- LAND ove and uations f of the he same ich well- rie Van r, Mar- . Byron, 3crkeley or, it is le Name slee’s. \inslee’s Henry, Lincoln, ers long e. The “OW are to-day Pe °S a ercver are sold No-Rim-Cut Tire 10% Oversize Here is the Goodyear No-Rim-Cut tire—the hookless tire—the oversize tire. The tire that cuts tire bills in two. More than one million have been tested out. As a result, this tire outsells any other tire in existence. Hookless Tires .¢ tires have no hooks on like old types, need to hook ges. vable rim flanges are slipped posite sides, Then they curve out- wholly or partly deff ed edge, and rim-cutting is 126 Braided Wires tire run six flat bands zed in to make the tire \n't come off because the base Nothing can force it over the So hooks or tire bolts are not you unlock and remove one s, the tire slips off like any { much easier, because there to the rim flanges. 10% Oversize To take care of your extras—to give you on 1 car—we make these tires 10 the rated size, And without 49 10 per cent more air—to per cent added carrying the blow-outs due to ov per cent oversize, under average conditions, adds 25 per cent to the tire mileage. We Control It This braided wire feature, which makes this type possible, is controlled by the Goodyear patents, Single wires have been used—twisted wires have been used—to get this unstretch- able tire base, But results are unsatisfactory. These bands of braided wires, which need no welding—whick cannot break or loosen— form the only way known to make satis- factory tires of this type. No-Rim-Cut tires are satisfactory. Be careful to get them when you change to this type. That, saves r 10 The Passing Type No Oversize This is the old type—the hooked-base tire— which No-Rim-Cut tires are displacing. 23 per cent of these tires become rim cut. Yet these tires—wasteful and worrisome, and of lesser capacity—cost the same as Goodyear No- Rim-Cut tires. On Same Rims This old-type tire—this clincher on the same rim as the No-Rim: All standard rims take either ty But the removable rim flanges are here set to curve inward—to grasp the hooks in the tire base and hold the tire on. When this tire is wholly or partly deflated the thin edge of the flange digs into it, That is the cause of rim-cutting. , If this tire is punctured or run soft. it may be wrecked! very quickly, and beyond repair. Doubled Cost This type of tire, under average conditions. means to double one’s tire cost over our new type. ‘No-Rim-Cut Tires With or Without Non-Skid Treads in this way: show that 23 per cent of all ner tires are rim fut. smaller capacity, with the average ire mileage 25 per eent. These are net losses, becanse No-Rim-Cut tires now cost no more than other standard The 13-Year Tire Goodyear tires as made today are the final result of 13 years spent in tire makipg. We have compared in that time some 240 formulas and fabrics, We have compared every method of wrapping and vulcanizing. They have been compared on tire testing s, where four tires at a time are constantly worn out under all eorts of road condition3. Thus we also compare all rival tires with ult is a tire which comes close to When this tire is made oversize—made so it can't rim-cut—it means the utmost in pneumatic tires. Some, 200,000 tire buyers have proved this, No-Rim-Cut tires have thus become the most popular tires in existence. Our 1912 Tire Book, based cn all our experience, is filled with facts you should know. Ask us to mail it to you. THE GOODYEAR TIRE & RUBBER COMPANY, AKRON, OHIO Branches and Agencies in 103 Principal Cities Main Canadian Office, Toronto, Ont. We Make All Kinds of Rubber Tires, Tire Accessories and Repair Outfits Canadian Factory, Bowmanville, Ont. (566) comicbooks.com