Life, 1912-03-28 · page 42 of 50
Life — March 28, 1912 — page 42: what you’re looking at
What you’re looking at
This page is primarily **advertising and literary promotion** for Scribner's magazine (April issue). The left sidebar contains ads for the **Tuto Horn** (a two-tone car horn) and includes a **Mark Twain anecdote** satirizing American millionaire excess. The story mocks wealthy Fifth Avenue men who accumulate ostentatious luxuries—including a traveling bathtub made of onyx that runs on electricity and pneumatic tires, filled with heated Atlantic Ocean water. The joke's punchline: when the reporter asks the millionaire to demonstrate this marvel, his wife is discovered sitting in the tub, implying he'd forgotten she was there. The satire targets Gilded Age conspicuous consumption and the absurdity of wealthy industrialists prioritizing gadgetry over basic awareness of their own households. The right side **announces a new serial by John Fox, Jr.** ("The Heart of the Hills"), described as contrasting mountain and prairie people—typical popular fiction of the era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
oH gid ae tay © 3 YOUR DEALER WILL TELL YOU THAT TUTO HORNS SELL FASTER THAN ANY OTHER HORN not because they only cost $25.00 for any finish and complete equipment for installing, but— because The Tuto is the only warning signal made that has two tones—one low note for regular ser- vice use—and a loud note for emergency purposes —both easily and quickly operated by pressure on the one push-button located on the steering wheel right under the thumb, TUTO HORN A Two Tone Electric Horn Puta Tuto on your car, It takes the place of the inadequate bulb horn and the loud disagreeable one-note electric horn. ‘Again it’s the best third party liability insurance ‘a motorist can obtain, Test the TUTO for 10 Days Free Fill in the Tuto Coupon and take it to your dealer. He will puta Tuto Horn on your car. If you are not satisfied, the dealer will remove it. If there is no accessory dealer in your district, send the Coupon to us and we will arrange to send you a Tuto for 10 days’ trial,with- ‘out costing you one cent. When buying your new car insist upon having it Tuto equipped. The Dean Electric Company 242 Taylor Avenue Elyria, O. “Look for Dean where Quality’s sen.” ‘Ose TUTO HORN tor « 10 DAYS PREE TRIAL It Worked Like a Charm Mark Twain was censuring the ex- travagance of the American multi- millionaire. “Just consider,” he said, “these new ttaveling bath tubs, I un- derstand they're getting as common on Fifth avenue as clectric clevators. A reporter was telling me about them. He called on a cotton millionaire one Sun- day morning. The millionaire received him in his dressing room, and after their business talk was over the won- ders of the house were taken up. The millionaire boasted about his Raphaels and hardwood floors, his light plant and French furniture, his gold-plated plumb- ing and Gobelins; but he boasted above all about his traveling bathtub, ‘It’s onyx,’ he said, ‘a lovely golden shade It runs by electricity, on tiny pneumatic tires, smooth and silent. Whenever I don’t feel disposed to leave this room it comes in here to me, filled, just as I like it, with genuine Atlantic Ocean, brought up from Coney and warmed to 80 degrees. It comes in any time I push this button.’ ‘Push it now,’ said the reporter, curiously, The button was pushed, the doors slid magically open, and the great onyx bath glided in stately silence into the room. But in it sat the millionaire’s horrified wife.” Inthe AprilSCRIBNER Begins a New Serial The Heart of the Hills by John Fox, Jr. Author of “The Trail of the Lonesome Pine” and “The LittleShepherd of Kingdom Come.” This is a story of vivid contrasts. The people of the Mountains are brought in contact with the people of the Blue Grass. The main interest of the plot revolves about \a boy and girl of the hills and a boy and girl of the plains. 'It is their development from crude childhood to wiser maturity that enchains the reader. They are real peo- jple, as appealing and lovable as Chad or June of Fox’s previous stories. There are dramatic action, humor, sentiment and pathos, and something of political tur- moil. It is a story near at hand in its people and interest —a picture of modern Kentucky. Illustrations by F. C. Yohn. The Convictions of a Grand- father, by Robert Grant. Woman Suffrage, Divorce, Domestic Ser- vice. Cadenabbia, by Mary King Wad- dington. A delightful picture of one of the most charming resorts on Lake Como. The Downfall of Stronghold, a Half-Told Tale, by Henry van Dyke. A Vicious Circle, by E. W. Hor-| The Albany Trail to James Bay. nung. Another Witching Hill] Three months in a canoe in Can- Story. ada; by George T. Marsh. Monarchical vs. Red Socialism in Germany, by Elmer Roberts. The Turnstile, by A. E. W. Mason. | —_—_—_—_—_—_—_—_—_—_—_—_—————————— $3.00 A YEAR; 25 CENTS A NUMBER. CHARLES SCRIBNER’S SONS, NEW YORK. 658 comicbooks.com