Life, 1912-03-28 · page 40 of 50
Life — March 28, 1912 — page 40: what you’re looking at
What you’re looking at
This page is primarily **advertising** for women's fashion and footwear (Redfern Corsets, Brooks Brothers, Martin & Martin Shoes, etc.), typical of early 20th-century magazines. The single cartoon at bottom depicts a humorous social situation: a woman ("Miss Mammoth") is being introduced to a prehistoric creature (a Plesiosaur—a long-extinct marine reptile). The joke relies on **size contrast satire**: the woman is implicitly compared to the extinct dinosaur in bulk or stature, mocking an overweight woman by suggesting she resembles a massive prehistoric beast. Her polite but confused response ("I didn't quite catch the name") plays on the absurdity of meeting such a creature at what appears to be a social gathering. This reflects the era's common satirical humor about women's bodies and appearance, though the specific insult would be immediately offensive by modern standards.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Copyright, 1916 by The Warner Keathere are known everywhere to be absolutely correct—they are authoritative in design. This means that a Red- fern moulds fashionably, and irrespective of the snug- ness of fit, is thoroughly comfortable. not only adds grace, but the figure retains all the case A Redfern ** suppleness of a natural contour, as the season's le requires. Can be had in the most extreme length of skirt, or the very lowest top—or in the more moderate shapes. costing from $3.50 to $15.00 per pair will give more A Redfern general satisfaction owing to its Aexible shaping and wearing qualities—than a “custom made" corset cost- ing from $15.00 to $30.00 per pair. Sold at all high grade shops and at the best department stores. “Security” Rubber Button Hose Supporters are attached to all Redfern models. THE WARNER BROTHERS COMPANY New York Chicago San Francisco Estasusneo 88 QP, GD We AION C14, 5CGLOTHING; 65) Gentlemens is Purnishing G Goods. Ready-made Sporting and General Outfits. Tropical and light weight Suits and Furnishings. Riding Suits, Flannels, Blazers, Hats and Shoes. Send for Illustrated Catalogue. BROADWAY, Cor. TWENTY-SECOND ST., NEW YORK Discriminating dressers— who would give utterance to their individuality through their appearance—find in the Martin & Martin Shoes, a variety and character re- flection, that places them in a class dis- tinctly their own, Martin & Martin Shoe standards of comportment are high. And those who have worn these custom-quality shoes, have had more comfort, more ease, more style, and more sai f i time, than ever before enjoyed. rear service as an added feature. An expert Custom Department in connection. The Thomas Cort Shoes, for which we are represent: are built just as is a custom-made shoe. They are cut, ski and sewed all by hand over custom lasts, in a shop where time- honored processes are still followed. Wate fr Trechare, showing photograrts ef new senton's models or every eccvstin of Strect, Din ss. with particulars of our unique Service by: Post. "priced al 8? and up. ARTI ARTI Bootmakers for Men and Women New York: 1 East 3st! Chicago: st0 So Newall “MISS MAMMOTH, ALLOW ME TO INTRODUCE MR, PLESIO- SAURUS DOLICHODEIRUS.” “CHARMED TO MEET YOU, I’M SURE, BUT ER—PARDON ME— 1 DIDN'T QUITE CATCH THE NAME.” comicbooks.com