Life, 1912-03-21 · page 40 of 52
Life — March 21, 1912 — page 40: what you’re looking at
What you’re looking at
This page contains **early 20th-century health advertising and moral satire**, not political cartoons in the traditional sense. The main content is J. Edmund Thompson's exercise course advertisement, which targets sedentary men by shaming their physical inactivity. Thompson promises to rebuild "flabby" bodies through his systematic exercise program, appealing to masculine pride and vitality—a common sales pitch of the era when office work was expanding. The sidebar story "A Puzzler" is a joke about a tanner who hangs a calf's tail from his shop to advertise leather goods. A philosopher spends an hour trying to logically deduce how the calf fit through the hole—missing the obvious answer. It mocks intellectual pretension and overthinking. The Chartreuse liqueur ad below uses a legal decision about trademark labeling as marketing copy, claiming legitimacy from a Supreme Court ruling. Overall, the page reflects **early Progressive-era anxieties about sedentary modern life** while promoting consumerist solutions through exercise and products.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
In Your Heart You Know that You are Not’ Giving Your Body a Square Deal _—| KNOW the reasons which keep back any man from giving his body the exercise demanded by good health and common sense. are just three: One is sheer lack of will power to force the body to do anything. Another is the lack of knowledge as to just what forms of exercise are best. The third is the notion that you don’t need any exercise. This condition is typical of the man of sedentary habits. Which is YOUR reason? I can practically rebuild the man who, for the first two reasons, is letting his physical condition go to pot. And I can do the same for the man in the third case, provided he will stir himself enough to acknowledge his physical flabbiness to himself and to me. The Thompson Course will take one of you men whose bodies respond only sluggishly to the command of your mind, and will force mind and body to co-ordinate—to work in harmony. ‘This will enable you to control not only your own body, but will give you a personality that, instead of bending for others, will sway them your way. It is not the purpose of the Thompson Course to bu! big, useless surface muscles. The Thompson Course builds strong, hardy, clean internal organs—and these bring power, health, reserve energy and longevity for the man or woman who enjoys their possession. If the day's work fags you,— If an ill-chosen meal upsets your digestion, — If a sleepless night spoils the next day—then you are not normal, but are below par, unnecessarily, yes and shamefully. You were given a body that had an abundant reserve fund of energy to draw upon in just such hours of need. J. EDMUND THOMPSON Suite No, 913, Exchange Bidg., Worcester, Mass. They The Thompson Course of Exercise is a rational. pleasant and easy me: of securing and maintaining that reserve power which your body originally had. My Course is different from any other in that it bene- fits (by natural movements scientifically applied) the dynamos of the bodily machine, i. ¢., the lungs, heart, stomach, intestines, etc. All these are muscular and can be strengthened by proper exercise. Yet, as far as I can learn, until my Course was evolved, no system- atic treatment existed that was based on this axiomati- cally natural method. The clearness of your mind, the strength of your nerves, your hopefulness and joy in living, all depend on the vigor of your vital organs. I offer you something that will benefit every inch of your body and mind through every minute of your life. and I offer it on free-trial-terms that make it impossible for you to lose a penny. Read In my book, ‘Human Energy,” why f is each day you can mai ith and abounding en "" free and postpaid. Give your home address. 2 | 245 Broadway, A Puzzler The proprietor of a tanyard was anx- ious to fix a suitable sign to his prem- ises. Finally a happy thought struck him, He bored a hole through the door post and stuck a calf’s tail into it, with the tufted end outside. After a while he saw a solemn-faced man standing near the door looking at the sign. The tanner watched him a minute and then stepped out and ad- dressed him. “Good morning, sir,” he said. “Good morning,” said the other, with- out taking his cycs off the sign. “Do you want to buy leather?” asked the tanner. "No," “ Perhaps you've got some some hides to sell?” “No.” “Are you a farmer?” “No “What are you then?” “Tam a philosopher. I've been stand- ing here for nearly an hour trying to find out how that calf got through that hole.” Seventy Spring and Summe Tours, compris ing Tours de Luxe and Motor-Car Tou and also Vacation Tours at Popular Prices} Frequent sailings; all routes, including Mediterranean, Programme of Tours de Lure Around the World now ready. THOS. COOK & SON, 264 Sth Ave., New York.| Cheques Good Everywhere. Do not cut off the viper’s tail as past he glides, But wisely crush his hateful head be- fore he hides. All men will say, shouldst thou dismiss these captives here, Thou didst it not from generosity, but fear. Since the decision rendered by the United States Supreme Court, it has been decided by the Monks hereafter to bottle CHARTREUSE (Liqueur Peres Chartreux) both being identically the same article, under a combination label representing the old and the new labels, and in the old style of bottle bearing the Monks’ familiar insignia, as shown in this advertisement. According to the decision of the U.S. Supreme Court, handed down by Mr. Justice Hughes on May agth, 19tt, no one but the Carthusian Monks (Peres Chartreux) is entitled to use the word CHARTREUSE as the name or designation of a Liqueur, so their victory in the suit against the Cusenier Company, representing M. Henri Lecouturier, the Liquidator appointed by the French Courts, and his successors, the compagnie Fermitre de la Grande Chartreuse, is complete. Herds of welds The Carthusian Monks (Péres Chartreux), and they And shall their forfeit lives by us for alone, have the formula or recipe of the secret process em- pay be sold?” q loyed in the manufacture of the genuine Chartreuse, and have never parted with it. There is no genuine Chartreuse They offer ransom large, and magnify each gift Is, sheep; precious, no doubt, to men of thrift! What! shall they milk our blood, and we take milk from them? We shall be ards called in all the From us no ransom would they take in “Thou art right,” exclaimed Aswad, and doomed cach one to fall. The words of ficrce Abou Adhcen thus slew them all. —Poetry of the Orient, by W. R. Alger. save that made by them at Tarragona, Spain. Lass Wine Merchants, Grocers, Hotels, Bitjer & Co., 45 Broadway, New York, Sole Agents for United States Cates. N.Y. comicbooks.com