Life, 1912-03-21 · page 39 of 52
Life — March 21, 1912 — page 39: what you’re looking at
What you’re looking at
This page mixes editorial content with advertising. The left side presents a poem, "The Power of Words," illustrating an Arab parable about Abou Adheen's wise counsel to a king—essentially arguing that forceful words (like a dagger) are justified against enemies who would use them first. The poem emphasizes pragmatic justice over naive forgiveness. The right side features a substantial Firestone automobile rim advertisement, highlighting technical superiority: continuous bearing support, waterproof design, and quick-detachable features for changing inner tubes. This represents early 1900s automotive marketing, targeting car owners deciding on demountable rims—then a practical concern for vehicles prone to frequent punctures. The juxtaposition is coincidental rather than thematic. The page also includes smaller ads for Cheney cravats, English tours, and yacht rentals, reflecting *Life* magazine's dual function as satirical publication and high-end lifestyle periodical for affluent readers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
$38 COMPLETE RSEPOWER | W PRICES | ttorney catch ) go t0 ie firm y is as- rchant, sed the chassis pn auto- | 25 cents oT The Power of Words The power of words gives death and life, makes war and truce :— In illustration this example I adduce. Learn thou, as did Abou Adheen, fit words to use ;— But as with poison he, with balsam thine infuse. Aniong the Arabs once a deadly hatred ran Between the royal lines of Hira and Gassan. In Hira, Mundar’s son, Aswad, sat on his throne. Gassan’s array had from him in the bat- tle flown, But all of royal blood had been pursued and caught, And for release they with a mighty ran- som sought. Their wish Aswad would grant; but, with a frowning mien, His cousin rose and spake,—thus spake Abou Adheen: , “Not every day does man achieve his hard pursuit, Not every day does fortune offer ripened Here are shown two of thenew patterns in Summer CHENEY CRAVATS Your haberdasher show Hea send peat este of Cheney tubular, all-slky.pin-prool, reversible cravats, Alt our CHEN! aces, BENS lhe ‘Aso ask to ove the new Cheney Silk Handkerchiefs wm white, colors and border effects ; absorbent. CHENEY BROTHERS ‘Sith Manufacturers 4th Avenue and 18th Street, New York ENGLISH TOURS a 2 CO.. 43 Pembroke Place, Liverpool, Eag “Traveling. Liverpool") cr PR TOURING (Cates, ‘Tra } 25¢ Country Bureau. 389 Fifth Ave., New York City ‘My New Iustrated Yacht List (so shows at a glaoce every type of yecbt for o Baad charters 200 pitaree sod ESE Shes ATATLRT a; Seam, 7» Eat, 100, Sulte B, 229 Yr , choose the The Lightest Practical Rim Made It is Not Enough to Specify Demountable Rims for Your New Car — Insist Upon Firestone Quick Detachable Demountable Rims Built from the Tiremaker’s Standpoint and Experience Look into the past records of demountable rims; see how long any one of them has with- stood the est of time; find out from users which one is most practical and dependable in actual service. We have no doubt as to your decision. Other tims have come and gone, while the Firestone has steadily gained in leadership. You will irestons— Because the Firestone rim hasacontinuous bearing-support all around the wheel. The Firestone rim has no wedges laced here and there to force it out of round. Because the Firestone rim has a “no-split” or unbroken base that makes it water-tight— keeps moisture from working through and de- caying the tire. Because the design of the Firestone rim does away with all complications and delicate adjust- ments, absolutely preventing rusting together of parts, ensuring reliability and ease of opera- tion, and requiring no extra tools to operate. Because the Firestone quick detachable feature enables you tochange inner tubes when rim ison the wheel as well as off of it. Think what that means when overtaken by repeated punctures. Because several b years of success have refined Firestone rims to the lightest weight consistent with safety and practicability. Get Posted Right Now—Let Us Send You Our Demountable Rim Book THE FIRESTONE TIRE AND RUBBER CO. “America’s Largest Exclusive Tire and Rim Makers" Akron, Ohio, and All Principal Cities He is the wisest man, to act or under- stand, Who seizes opportunity when near his hand; And he the justest man who doth his foeman treat With that same fate which he himsclf from them would meet. It is not wrong the dagger’s edge to make them ‘aste, Which they would make thee feel with most unsparing haste. Forgiveness is an ornament which perils those Who dare to wear it in the face of mighty foes. Wouldst break the twig and leave the root within the sward? Who follow such a course in woe will reap reward, comicbooks.com