Life — March 21, 1912 — page 3: what you’re looking at

What you’re looking at

# Analysis This page is primarily **advertising, not political satire**. It's a Locomobile Company advertisement from *Life* magazine promoting three automobile models: - The 48 Six-Cylinder - The 38 Little Six - The 30 Four-Cylinders The ad features a period photograph showing two early automobiles parked in front of a classical building, with prices listed for open and closed car versions ($3,500–$6,250 range). The imagery emphasizes luxury and respectability—the formal architecture and well-dressed setting suggest these were premium vehicles for affluent buyers. The company's offices listed (New York, Chicago, Boston, etc.) underscore its national prominence. This represents typical early-20th-century automotive marketing positioning cars as status symbols rather than practical transportation.