Life, 1912-03-21 · page 2 of 52
Life — March 21, 1912 — page 2: what you’re looking at
What you’re looking at
This page is **primarily an advertisement**, not satire or political commentary. It's a Goodyear Tire & Rubber Company ad from *Life* magazine celebrating their No-Rim-Cut Tires reaching one million sales. The ad emphasizes the tire's innovative "no-rim-cut" design—a technical feature preventing blowouts by avoiding contact with wheel rims. The text contrasts this "new-type tire" against outdated "old-type tires" that frequently failed. The only visual element is the Goodyear logo with their distinctive winged shoe symbol. Rather than satire, this represents early 20th-century advertising strategy: using *Life's* prestige publication to tout industrial innovation as a consumer achievement worth celebrating nationally.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Annual Subscription rs. Single Copies. Tea Cen’ gland and th P No-Rim-Cut Tires—10% Oversize Touch the Million Mark This month we celebrate. A million Good- A few men proved them out. Then thousands year Auto Tires have now gone into use. proved them—then tens of thousands more. Over half that million have been sold within the past 12 months. Yet this is our 13th year. Think what that means. More sold in this last year alone than in 12 years put together. Just because No-Rim-Cut tires—our patented All this occurs after these tires have been type—suddenly became the sensation. tested on some 200,000 cars. The Reign of the New-Type Tire Now comes the reign of a new-type tire—a tire cuts tire bills in two. Now a million tires. Now a trebled demand over last year. Now a larger sale than any other tire commands. 10% more air—10% These braided wires are vulcanized Instead of a curved flange digging f capacity—without any tire Thus the tire base is into the tire there is a rounded edge on made unstretcha which the tire rests if deflated. A tire that can't rim-cut—an over- size tire, to save the blowouts duc to Tt means support for your extras, leeiniecua no bead te hook into no changing of rim overloading. foe who. o gh nothing can standard. Nearly all r ‘A hoclilese:Yire—one. thai acedetus A0es cr 0} ¢ tire over the ade to fit these tires. tire bolts, nor hooking to the rim. That 10% ov k the flange And a tire which embodies the final CoMMitions, adds 2 slips off like any quick-detachable tire, We Control It results of our 13 years spent in perf cs at the price of It slips off much pecause NO “This braided wire feature forms the ing tires, How long wilt Beads can get “froze! into the FM only way to maki actical tire of All these features combined in Yourvestimation; to as this type. The reasons are explained which costs no more than othe : in our Tire Book. ard That demand for Good Old -Type Tires Must Go Competition, of course, has forced other makers to attempt this hookle tire, But the essential f trolled by our patents. f wed unsatisfactory. ave been abandoned. With this hookless tire, your ren ill explain this overwhelming No-Rim-Cut tires, posite side instead of _ This new-type tire, if you want it Old-type cut when run ute’s time mi deflated. of a pune y wreck the Get the proved-out tire Statistics show that 23% of all ruined the tire whi clincher tires have been rim-cut. Now c a type which makes rim- into use. cutting. And sit of peu . a motorist me bound to adopt N R: Cc T ine o-Rim-Cut [ires Our 1912 Tire Book—based on 13 years spent in tire-making—Is filled with facts you should know. Ask us to mail it to you. THE GOODYEAR TIRE & RUBBER COMPANY, AKRON, OHIO Branches and Agencies in 103 Principal Cities We Make All Kinds of Rubber Tires, Tire Accessories and Repair Outfits Main Canadian Office, Toronto, Ont. Canadian Factory, Buwmanville, Ont. With or Without Non-Skid Treads t tires, The hook- ‘These —are ma less base permits that. (512) comicbooks.com